How does ExpertFile differ from a CMS?

While your CMS is excellent for publishing general content, it isn’t designed to optimize and distribute expertise. ExpertFile structures expert bios, Q&A, and spotlight posts with schema tagging, SEO best practices, and workflows for updates and approvals. It also provides analytics that show how expert content drives media inquiries, visibility, and engagement. In short, ExpertFile complements your CMS by turning expertise into a discoverable marketing asset rather than leaving bios and other content buried deep on your website. Unlike your CMS you also gain added discoverability through extensive distribution on expertfile.com and the ExpertFile Mobile App.