When should communications professionals use advanced AI instead of lightweight AI tools?

Use lightweight tools for brainstorming, social drafts, headlines, and quick rewrites. Use advanced, reasoning-optimized AI for high-stakes deliverables: executive briefings, research positioning, policy-sensitive messaging, media statements, and anything where a mistake could create reputational, compliance, or scientific credibility risk. Treat advanced AI as your “analyst,” not your autopilot.

Learn more with our ExpertFile Spotlight titled: "ChatGPT-5.2 Now Achieves “Expert-Level” Performance — Is this the Holiday Gift Research Communications Professionals Needed?"