Why does deeper AI reasoning matter for communications teams working with experts and research content?

Peter Evans

Peter Evans

Co-Founder & CEO

Comms teams translate multi-disciplinary research into messaging that must withstand scrutiny. Deeper reasoning helps AI connect findings to real-world relevance, flag uncertainty, and maintain nuance instead of flattening meaning. The result is work that’s easier to defend with media, leadership, donors, and the public—when paired with expert verification.


Learn more with our ExpertFile Spotlight titled: "ChatGPT-5.2 Now Achieves “Expert-Level” Performance — Is this the Holiday Gift Research Communications Professionals Needed?"