Does comScore measure mobile traffic?
Yes, Comscore helps understand the total mobile audience behavior across browsers and apps.
Comscore Mobile Metrix captures total mobile audience behavior on browsers and apps across smartphones and tablets. Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors.
With Mobile Metrix, publishers and content owners can demonstrate the value of their mobile app and mobile website audiences. Agencies and advertisers can strategically plan and buy advertising on mobile platforms to reach their target audiences.