Douglas Bowman
Professor of Marketing
Bowman is an accomplished researcher in marketing, award-winning educator, and proven consultant.
Marketing StrategyCustomer BehaviorBrand ManagementProduct Management
Ryan Hamilton
Associate Professor of Marketing
Customer PsychologyCustomer Decision MakingBrandingPrice and Price Image
Michael Lewis
Professor of Marketing
www.fandomanalytics.com All Things Fandom and Sports Analytics
Revenue Management & Dynamic PricingCustomer Relationship ManagementSports AnalyticsSports MarketingFandom
Omar Rodríguez-Vilá
Professor in the Practice of Marketing; Academic Director of Education, Business & Society Institute
Educator and scholar on modern marketing practices including how sustainability and technology have changed the pursuit of firm growth.
Marketing StrategySustainabilitySocial PurposeModern MarketingMarketing Capabilities
Reshma Shah
Professor in the Practice of Marketing
Relationship MarketingCustomer and Partner RetentionIntegrated Marketing CommunicationsBrand and Category ManagementMarketing Processes and Performance
Thomas Smith
Professor in the Practice of Finance; Academic Director, Master of Finance
Cultural EconomicsEconomics of the ArtsEconomics of SportsEconomics of ReligionUrban and Real Estate Economics
Saloni Firasta Vastani
Associate Professor in the Practice of Marketing
Pricing Strategy, Monetization, and Innovation
Innovation & CommercializationPricing StrategyMarket ResearchPredictive AnalyticsCustomer Segmentation
Marina Cooley
Assistant Professor in the Practice of Marketing
Brand ManagementSocial MediaContent MarketingViralityTikTok
The World Cup 2026 Goizueta Business Experts
The business, the brands, and the fans behind the world's biggest tournament.
The 2026 FIFA World Cup is more than a sporting event, it's one of the largest business and cultural moments on the planet. From sponsorship strategy to ticket pricing to the psychology of fandom, Goizueta Business School faculty bring sharp, research-backed perspective to the stories journalists are chasing this tournament season.
Connect with our experts for interviews, commentary, and on-record insight.
Topic Expertise
The Economics of Hosting
When a city wins the right to host the World Cup, the financial ripple effects are enormous - touching infrastructure investment, tourism revenue, real estate, and local labor markets. The numbers are big, but so is the complexity.
Connect with Expert:
Thomas Smith -- Professor in the Practice of Finance | Labor economics, entertainment economics, real estate, and urban economies
The Science of Fandom
A billion people will follow this tournament -- many who have never set foot in a stadium. What drives that kind of devotion, and what does it mean for broadcasters, sponsors, and the sport itself? Goizueta's fandom researchers have spent years answering exactly that question.
Connect with Expert:
Mike Lewis -- Professor of Marketing | Sports fandom, fan equity analytics, audience loyalty, and the business of sports
Ticket Pricing and the Business of Demand
World Cup tickets, hospitality packages, and travel pricing operate under extraordinary demand pressure. Dynamic pricing is no longer just an airline strategy -- it shapes how fans experience major global events.
Connect with Expert:
Saloni Firasta Vastani -- Associate Professor of Marketing | Pricing strategy, dynamic pricing, and monetization
Brand Strategy and Global Sponsorship
How do the world's biggest brands decide whether to sponsor FIFA, individual national teams, or star players? And once they commit, how do they measure return? Goizueta faculty can speak to every dimension of World Cup brand strategy.
Connect with Experts:
Ryan Hamilton -- Associate Professor of Marketing | Consumer psychology, branding, shopper decision-making
Doug Bowman -- Professor of Marketing | Brand equity, retail strategy, customer experience
Marina Cooley -- Assistant Professor of Marketing | Content marketing, influencer economics, creator economy
Reshma Shah -- Professor of Marketing | Brand management, marketing alliances, integrated marketing communications
The Rise of the Player Brand
Messi. Mbappé. Vinicius Jr. Today's top footballers are global brands in their own right -- with reach and commercial power that rivals major corporations. How are these brands built, valued, and sustained beyond the pitch?
Connect with Experts:
Goizueta Business School faculty are available for interviews, background briefings, and breaking news commentary. Click any expert above to connect.