Coca-Cola Rebrand

Apr 22, 2016

1 min

Ryan Hamilton

Are the cola wars back on? Will a global rebrand help Diet Coke get back on top as international sales fizzle and fade? Goizueta Business School’s Ryan Hamilton is an expert on all types of consumer behavior. He’s available to help explain the important role branding and image play in major markets.


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Ryan Hamilton

Ryan Hamilton

Associate Professor of Marketing
Customer PsychologyCustomer Decision MakingBrandingPrice and Price Image