Eli Singer

CEO

  • Toronto ON CANADA

Mentor Coach for Neurodivergent Leaders & Technology Entrepreneurs

Contact

Spotlight

3 min

The Double-Edged Scroll: Why Passive Screen Time Drains You More Than Active Use

Most conversations about “screen time” focus on hours. But newer research and what clinicians see in practice suggest how you use your phone may matter as much as how much you use it. A 2024 meta-analysis of 141 studies on active vs passive social media use found that, overall, effects are small, but there is a pattern: passive use (just scrolling and watching) is more consistently associated with worse emotional outcomes, while some forms of active use (commenting, messaging, posting) show small links to greater wellbeing and online social support. (OUP Academic) Other work from Frontiers in Psychology suggests that the emotional impact of passive use depends heavily on how you feel about the content: when it triggers envy, comparison or negativity, mental ill-being goes up; when it’s genuinely positive, the effect can be neutral or even slightly protective for some users. (Frontiers) Reviews also point to upward social comparison, FOMO and rumination as key pathways linking passive browsing to lower wellbeing. (ScienceDirect) Psychotherapist Harshi Sritharan, MSW, RSW works with teens and adults who feel “wiped out” by their feeds and draws a sharp line between passive and active tech use: “Don’t do passive tech use — that doom scrolling, or content just being thrown at you,” she says. “I want people to engage in active tech use. Go and search something up, choose the long-form video you actually want, talk to your friends. Don’t let the app decide everything you see — especially for kids, who are getting content they’re not ready for and didn’t sign up for.” She notes that many of her clients describe feeling “numb, anxious or wired” after long passive sessions, a sign that their nervous system is being pulled around by unpredictable, emotionally loaded content rather than chosen experiences. She also discussed the short term recall related to scrolling: "Some of my clients can't even remember what content they consumed right after scrolling. However, we know that what we pay attention to and what we show our brains has an impact on our thoughts, mindset, feelings and overall internal world." Offline.now founder Eli Singer frames this as a design problem, not a moral failing. The platform’s research shows people already spend about 10 of their 16 waking hours on screens; the realistic goal is to upgrade some of that time, not pretend we can all go offline. His advice: instead of vowing to “get off your phone,” start by swapping just 20 minutes a day from passive to active use; for example, messaging a friend to meet up, learning something specific, or planning an offline activity. “When people tell us they feel overwhelmed by their screen habits, it’s not laziness, it’s a crisis of confidence,” Singer says. “We don’t need perfect digital detoxes. We need small, winnable shifts, like taking one block of passive scrolling and turning it into something you actually chose.” For journalists, the story isn’t simply “screens are bad.” It’s that passive, algorithm-driven scrolling is where comparison, FOMO and emotional overload tend to pile up and that helping people change how they use their devices may be more realistic, and more effective, than focusing on raw minutes alone. Featured Experts Harshi Sritharan, MSW, RSW – Psychotherapist specializing in ADHD, anxiety, insomnia and digital dependency. She helps teens and adults understand how doomscrolling and passive feeds hijack dopamine and mood, and teaches practical shifts toward more intentional, “active” tech use. Eli Singer – Founder of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance. He brings proprietary data on digital overwhelm and the “confidence gap,” and shows how 20-minute “micro-wins” like upgrading one chunk of passive screen time can change people’s relationship with their phones without extreme detoxes. Expert interviews can be arranged through the Offline.now media team.

Eli SingerHarshi Sritharan

4 min

We Don’t Realize How Much Time We Spend With AI. Because It’s Hiding in Our Phones

If you ask most people how often they use AI, they’ll say something like: “I tried ChatGPT a couple of times” or “I don’t really use AI.” But look at their phone, and the story is completely different. Digital wellness platform Offline.now has found that we already spend about 10 of our 16 waking hours on screens, roughly 63% of our day. Founder Eli Singer calls AI “the shadow roommate inside those 10 hours”: invisible most of the time, but involved in more of our everyday taps and swipes than we realize. And we now have data to prove it. A recent Talker Research survey of 2,000 U.S. adults, commissioned by Samsung, found that 90% of Americans use AI features on their phones, but only 38% realize it. Common features like weather alerts, call screening, autocorrect, night-mode camera enhancements and auto-brightness are all powered by AI — yet more than half of respondents initially said they don’t use AI at all. Once shown a list of features, 86% admitted they use AI tools daily. (Lifewire) Singer sees this as a classic “confidence gap” problem applied to AI. Beyond the “invisible AI” on our phones, generative AI tools like ChatGPT, Claude and image generators are spreading fast. A nationally representative U.S. survey from Harvard’s Kennedy School and the Real-Time Population Survey found that by August 2024, about 39% of adults aged 18–64 were using generative AI. More than 24% of workers had used it at least once in the previous week, and nearly 1 in 9 used it every single workday. (NBER) Globally, usage is enormous. A World Bank backed analysis of online activity estimated that, as of March 2024, the top 40 generative AI tools attracted nearly 3 billion visits per month from hundreds of millions of users. ChatGPT alone commanded about 82.5% of that traffic. (Open Knowledge Repository) From a mental-health perspective, psychotherapist Harshi Sritharan, MSW, RSW says the issue isn’t just the number of visits, it’s the way AI subtly shapes the texture of our day. “Every autocorrect, every AI-sorted inbox, every ‘magic’ photo fix is a tiny cognitive hand-off,” she explains. “Individually they feel helpful. But taken together, they keep your brain in a constant state of micro-decisions and micro-rewards, which is exhausting, especially if you already struggle with ADHD, anxiety or overwhelm.” She points out that many of her clients only think of “AI time” as the hours they spend in a chatbot window. In reality, AI is involved when: Their phone decides which notifications to surface A map app reroutes them automatically Spam filters silently screen hundreds of emails “By the time they open a dedicated AI app, their nervous system has already been engaging with AI-driven features all day,” Sritharan says. “That’s part of why people end the day feeling tapped out but can’t quite explain why.” Singer worries that this “shadow AI” is quietly eating into the same finite resource Offline.now tracks with screens in general: attention. “We already know 10 hours a day on screens is unsustainable for our focus and our relationships,” he says. “Layer AI on top — systems designed to predict and nudge our behavior — and you’re not just losing time. You’re outsourcing micro-chunks of judgment, memory and choice without even noticing.” So how much time are people spending with AI? Right now, no one has a perfect number and that’s exactly the point. The best data we have suggests: Most smartphone users are already interacting with AI daily, whether they know it or not. (Lifewire) Roughly 4 in 10 U.S. adults now use generative AI, with a growing share using it at work every week or every day. (Harvard Kennedy School) Globally, billions of monthly visits are flowing into AI tools on top of our existing 10-hour screen days. (Open Knowledge Repository) “The future isn’t AI or no AI,” Singer says. “It’s: Can you be conscious about how you use it — instead of letting it hijack your attention and manage your life?” Featured Experts Eli Singer – Founder of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance. He brings proprietary behavioral data on screen time and digital overwhelm, and a framework (the Offline.now Matrix) for rebuilding confidence through 20-minute, real-world steps instead of all-or-nothing “detox” advice. Harshi Sritharan, MSW, RSW – Psychotherapist specializing in ADHD, anxiety and digital dependency. She explains how AI-assisted micro-tasks interact with dopamine, attention and overwhelm, and offers brain-friendly ways to renegotiate your relationship with both screens and AI. Expert interviews can be arranged through the Offline.now media team.

Eli SingerHarshi Sritharan

2 min

Australia’s Under-16 Social Media Ban Isn’t a Finish Line - It’s a Reality Check

Australia’s move to restrict social media accounts for kids under 16 has become a global lightning rod and it’s forcing the right conversation: what do we do when a technology is too powerful for a developing brain? But here’s what I think journalists should focus on next: “A ban is a speed bump, not a seatbelt. It might slow kids down but it won’t teach them how to drive their attention.” That’s the part that gets lost in the headlines. Because even if you can reduce access, you still have to deal with the why behind the behavior: boredom, social pressure, loneliness, stress, sleep debt. “The headlines make it sound like the problem is solved. But the real question is: what happens in the living room on day three?” Offline.now’s early data shows something important: most people genuinely want to change their screen habits, but many feel overwhelmed and don’t know where to start. That’s why we begin with a quick self-assessment and map people into four Types Overwhelmed, Ready, Stuck, Unconcerned so the advice matches the person. “We keep treating social media like a self-control test. It’s not. It’s a confidence problem people don’t know where to start, so they start with shame.” What I’d tell policymakers considering similar bans 1. Pair friction with skills. “If the only plan is ‘block the app,’ you’re betting against the internet. Workarounds aren’t a bug they’re the default.” 2. Don’t outsource responsibility entirely to families. “If policy turns parents into full-time bouncers and kids into part-time hackers, we’ve built a system that’s guaranteed to fail.” 3. Ask what gets protected, not just what gets restricted. “The real target isn’t ‘screen time.’ It’s the moments screens replace.” What parents need to know that headlines aren't telling them This is a process, not a switch. The best “first phone / first social” plans are adjustable. Modeling beats monitoring. The rules collapse if adults don’t follow them too. Have a handoff plan. If a child’s mood, sleep, school performance, or withdrawal is deteriorating, it may be bigger than habits. Why this is a late December / January story “The holidays are the perfect storm: more free time, more family friction, more devices, less sleep. January is when the bill comes due.” Journalist angles Bans vs. behavior change: what policy can’t solve The workarounds economy: age gates, bypass culture, privacy tension The four Types: why one-size fits all screen-time advice fails families New Year resets for families: simple, shame-free agreements that stick Available for interviews Eli Singer CEO of Offline.now; author of Offline.now: A Practical Guide to Healthy Digital Balance. I speak about practical behavior change, non-judgmental family agreements, and confidence-based starting points and I can direct people to licensed professionals via the Offline.now Directory when needs go beyond coaching.

Eli Singer
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Biography

Eli Singer is the founder of Offline.now, a platform and community helping people build healthier screen habits without all-or-nothing rules. A digital pioneer and ICF-trained ADHD coach, he created the Offline.now Matrix, a simple framework that turns doomscrolling and phone overuse into micro-wins that stick.

Eli has advised teams at Google, MoMA, Coca-Cola, Ford and TD, founded one of North America’s first social agencies (acquired), and his work has appeared in Harvard Business Review.

Industry Expertise

Professional Training and Coaching
Management Consulting
Think Tanks
Mental Health Care
Health and Wellness
Internet
Social Media
Advertising/Marketing

Areas of Expertise

Coaching & Leadership
Board Advisor
Innovation & Commercialization
Thought Leadership
Leadership Entreprenership Startups
Neurodiversity
Startup Acceleration
Artifical Intelligence
ADHD
Executive & Leadership Coaching

Affiliations

  • Museum of Modern Art (MoMA) : Marketing Advisor
  • Webby Awards : Canadian Ambassador
  • Velocity Accelerator : Mentor
  • Ontario Wildlands League : Board Member
  • ABC Life Literacy Canada : Marketing Communications Committee Member
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Testimonials

Vice President of Product Architecture

https://twitter.com/tpurves?lang=en

VISA

Huge thanks is due to Eli for organizing the CaseCamp phenomenon. Eli has done a fantastic job of building community around cutting edge innovation in the field of Marketing, and CaseCamp events themselves are always a joy.

Co-inventor of the Xbox Adaptive Controller, Inclusive Design, Windows + Devices

http://Microsoft.com

Microsoft

Eli has done the marketing and design community in Toronto a great service with his tireless efforts organizing and running CaseCamp.

Angel Investor, Board Advisor, Author

http://davidcrow.ca/about

DavidCrow

Eli understands the power of social media and community. He is able to tell stories that inspire people both inside and outside an organization. He has the special ability to connect people and ideas across knowledge domains and geographies. Eli is able to track new technologies and turn them into strategic actions for companies. His enthusiasm, professionalism and clarity make him an invaluable resource for any team, community and company.

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Education

The Centre for Addiction and Mental Health (CAMH)

IPTU

Problem Technology Use

2024

Adler Graduate Professional School

ICF Training

Professional Coaching

2024

Ivey Business School at Western University

Dean's Honour Roll, Honours Business Administration

2001

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Event Appearances

COVID-19 and Older People: Facts and Fiction in Communication

IFA Virtual Town Hall Series  Zoom

2020-05-22

Sidwalk Labs & the Public: Toronto's Tech Utopia?

University of Toronto  Toronto

2020-02-24

Success in Marketing by Design

Canadian Marketing Association, National Convention  Toronto

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Articles

The Naked Corporation

Slashdot.org

Eli Singer

The web is stripping away the layers of insulation between companies and the public by giving everyday people access to massive amounts of information. Increasingly companies are finding themselves like the emperor naked and exposed. Don Tapscott, long time tech author ( Digital Capital , Growing Up Digital and Paradigm Shift ), and co-author David Ticoll ( Digital Capital ) say in their latest book, The Naked Corporation: How The Age of Transparency will Revolutionize Business , that when a corporation is naked, it is best to be buff.

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Got Game

Slashdot.org

Eli Singer

Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.

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The Networked Idealist's Advantage

Strategy & Leadership

Eli Singer, Alex Lowy, Phil Hood

2005-06-01

A new type of innovator is revolutionizing marketplaces around the world. Called networked idealists (NIs), they combine the rascal-like idealism of Robin Hood with the network-based business models of early internet businesses like Priceline and Netscape. These innovators are initially non-profit entrepreneurs who develop organic, cellular, distributed network structures to accomplish their work. They use financial, transportation and communications networks in novel ways to circumvent normal barriers to market entry. With the proliferation of networks, networked idealism is on the rise. Even networks that seem relatively benign – PayPal, GPS, Wi-Fi – may soon serve as launching pads for some new NI business assault.

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Accomplishments

Nominated, Educator of the Year, Canadian New Media Awards

Ones to Watch, Canada’s Top Marketers Under 30, Marketing Magazine

Languages

  • English

Media Appearances

Rich on Tech

KTLA-TV in Los Angeles  radio

2025-12-06

Eli Singer, of Offline.now explained confidence-based strategies to cut screen time and build healthier digital habits.

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RBC unveils 'movie trailers' aimed at new home buyers

Globe and Mail  

2014-04-03

“We’ll be watching the numbers, see how it performs, and we’ll adjust,” said Eli Singer, founder and president of Entrinsic. The agency and the bank will also be measuring not just clicks on links, but how many of them actually turn into customers...

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Sample Talks

We Took Our Teens’ Phones Away for 3 Weeks: Here’s What Happened

Parenting in a screen-saturated world is no easy feat. When we took our teenagers on a three-week trip without their phones, it was a battle at first—but ultimately it was worth it. This session dives into the challenges and rewards of setting tech boundaries, sharing honest stories and practical advice to help families reconnect. Whether it’s creating device-free time, fostering offline interests, or modelling healthier tech habits, this session offers tools to navigate the highs and lows of digital parenting.

Learning Highlights
• The challenges of setting boundaries with screens (and why it’s worth it)
• How to create meaningful device-free moments for your family
• Practical tools for balancing limits with trust and connection
• Personal stories of navigating the battles and breakthroughs of digital parenting

The NearNow Method: A Founder’s Guide to Breakthrough Solutions

In my work founding a creative advertising agency and leading teams as CEO, I’ve seen firsthand that today’s toughest challenges often require a fresh perspective. The NearNow Method is my proven approach to connecting hidden dots, drawing on lateral thinking, strategic leadership, and a dash of ADHD-fueled creativity. Whether you’re plotting your next big business move or trying to solve a stubborn organizational puzzle, this session is about transforming complex roadblocks into intuitive practical solutions.

Did I Just Work All Weekend?! Breaking the Procrastination Cycle

If “I’ll finish later” has turned into late-night work sprints or endless weekend catch-up, let’s talk. This session peels back the layers on procrastination—especially when ADHD is involved—and reveals why it’s not always about laziness. We’ll use a simple framework (Urgency vs. Importance) and practical tips to rewire your work approach. Empathy plays a starring role here, because when we understand why people get stuck, we can all move forward together.

Learning Highlights
• Rethinking the “procrastinator” label and uncovering deeper causes
• A bite-sized matrix for prioritizing tasks
• Setting realistic goals, knowing when to speak up, and not overcommitting
• Creating a supportive environment—whether you’re the one scrambling or the coworker offering help

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader

Fees

$1000 to $8000*Will consider certain engagements for no fee

Partnerships

UofT Entrepreneurship

University of Toronto

H2i - Health Innovation Hub, part of Temerty Faculty of Medicine
https://h2i.utoronto.ca/
https://h2i.utoronto.ca/startup/offline-now/

InnovED - part of OISE
Co-branding opportunity to leverage their the UTE Startup Marketing Toolkit
https://entrepreneurs.utoronto.ca/about/toolkit/
https://entrepreneurs.utoronto.ca/startup/offline-now/

OnRamp
Involved in University of Toronto’s Co-Working and Collaboration Space
https://entrepreneurs.utoronto.ca/for-entrepreneurs/onramp-membership/

Courses

Lead with Alignment: Founder Self-Awareness for Venture Success

A practical workshop that surfaces your leadership style, strengths, values, and blind spots, then translates them into decision filters and team norms aligned to your startup goals. Expect guided discussion and peer exercises that build clarity and resilience (90–120 minutes).

LeaderLaunch: From Academia to Accelerator

An interactive session that helps technical founders flip from research mode to venture-building - embracing creativity, calculated risk-taking, rapid problem-solving, and network-building. Includes brief self-assessments and collaborative scenarios designed for small cohorts (90-120 minutes).