Eli Singer profile photo

Eli Singer

Founder and CEO

  • Toronto ON CANADA

Founder of Offline.now and creator of the Offline.now Matrix. ICF-trained ADHD coach. Speaks on phone habits and screen time.

Contact

Spotlight

3 min

Teens who use their phones after 10 p.m. fall asleep later and sleep less, two studies published Oct. 19 and Nov. 6 found. Eli Singer, founder of Offline.now, says a set time gives families something clear to agree on, and is easier to talk about than a daily limit. What the two studies found A JAMA Pediatrics study tracked 425 US teens over more than 7,500 nights (Zhao, Hale and Christakis, JAMA Pediatrics, 2026). On nights when teens used their phones more than usual after 10 p.m., they fell asleep about an hour later and slept about 20 minutes less. A second study, published Nov. 6, recorded phone use directly on 218 teens' phones (Mathew and colleagues, Journal of Adolescent Health, 2026). More use in the evening and late at night, especially social media, went with later and shorter sleep. Both studies found a link between late phone use and sleep. Neither proves the phone is the cause. "For years, parents were told to watch a daily total. A total is hard to see and easy to argue about. A time is on the clock and out in the open, so everyone is on the same page." Eli Singer, founder of Offline.now Why a set time works better than a daily limit A daily limit counts two hours at midnight the same as two hours after school. The research points to late use as the problem, because it takes time from sleep and keeps teens alert when they should be winding down. Meta's settlement with US states will block Instagram and Facebook for under-18s from midnight to 6 a.m., two hours later than the time these studies point to (CBS News). "The time is the agreement. The charger is where it happens. If the charger is in the kitchen, or anywhere outside the bedroom, the curfew is much easier to keep." Eli Singer How to agree on a 10 p.m. curfew Singer's advice is to start with a conversation and find what works for your teen. Ask your teen what time feels fair, and agree on one together. If you can, charge every phone in the house outside the bedrooms, including the parents' phones. Expect some nights when the curfew doesn't happen. Agree ahead of time how you will start again the next night. If your teen already has trouble sleeping, Offline.now's guide to insomnia from night phone use has steps to try first. For adults, Singer's earlier post asks What Time Should You Actually Turn Off Your Phone at Night? "When a teen helps choose the time, they are more likely to stick to it. The studies point to 10 p.m. Let your teen have a say in the details." Eli Singer Where to start Lasting change runs on confidence, not willpower. Two questions find your starting place: Find Your Starting Place. This is not medical advice. If sleep issues are persistent or severe, consider talking with a qualified professional. Story angles for reporters The story: screen time advice is moving from daily totals to a set time at night. Two studies that tracked teens' phones directly point to 10 p.m., while the platforms' own overnight blocks start at midnight. Are daily limits out of date? Ask pediatricians and sleep researchers whether the time of use now matters more than the total. Platform rules and the research. Meta's overnight block starts at midnight. These studies point two hours earlier. What teens would choose. Ask local teens what curfew they think is fair, and where their phones charge at night. About the expert Eli Singer is the founder of Offline.now, a directory of therapists and coaches who work on screen and phone use. He created the Offline.now Matrix and wrote Offline.now: A Practical Guide to Healthy Digital Balance. He is available to comment this month on teen sleep and phone curfews: eli@offline.now, or the Contact button below. The studies: Zhao Y, Hale L, Christakis DA. Evening Phone Use and Sleep Outcomes Among Youth. JAMA Pediatrics, Oct. 19, 2026. doi:10.1001/jamapediatrics.2026.4902. Mathew GM, Reichenberger DA, Rodriguez IR, Christakis DA, Hale L. Objectively Measured Smartphone Use Is Associated With Worse Sleep Health Among Adolescents: The Stony Brook University MEDiA Study. Journal of Adolescent Health, Nov. 6, 2026. doi:10.1016/j.jadohealth.2026.08.039

Eli Singer

3 min

Half of US children own a smartphone by age 11, Common Sense Media reported Oct. 27, so most families face the first-phone question before middle school. Eli Singer, founder of Offline.now, says age matters less than having a plan before the new phone is set up. Offline.now's guide to first phones for kids covers what the research says about timing. What the research says about age The 2026 Common Sense Census surveyed 1,211 US children aged 9 to 17 (Common Sense Media, 2026). Smartphone ownership rose from 24% at age 9 to 57% at age 11. A study of more than 10,000 US children found that owning a smartphone at 12 was linked to higher odds of depression symptoms, obesity and poor sleep (Barzilay and colleagues, Pediatrics, 2026). The study shows a link. It does not prove the phone caused these problems. "Most parents ask me what age is right. I ask them what the phone is for and where it will charge at night. Those answers matter more than the child's age." Eli Singer, founder of Offline.now What changes in 2027 New rules for children and teens start next year. California's AB 1709 limits personalized feeds and autoplay for under-16s from Jan. 1, 2027. Google, Meta and TikTok sued on Nov. 4 to block it (AP). Meta's August settlement with US states sets a two-hour daily default and an overnight block for under-18s on Instagram and Facebook (CBS News). The UK's ban on social media for under-16s starts in March 2027 (LBC). A phone given this December arrives before any of these rules take effect. "Parents don't need to wait for the law. Daily limits and a nighttime cutoff are already in the phone's settings. The law is catching up to what a family can already do." Eli Singer Five things to agree on before you set up the new phone Singer suggests agreeing on these with your child before the phone is unwrapped, and writing them down. Where the phone charges at night. Outside the bedroom is easiest to set from the first day. Which apps are allowed, and who decides when a new one is added. Who your child can text, and what to do if a stranger gets in touch. What happens if a rule isn't followed, agreed ahead of time. When the rules will relax as your child gets older. Singer wrote about the same decision last December in Holiday Phones, Real Kids. "Kids learn phone rules by watching their parents. So the first rule you write down should be one the parents follow too." Eli Singer Where to start Lasting change runs on confidence, not willpower. Two questions find your starting place: Find Your Starting Place. Every family is different. Use what fits and consider professional support if conflict or distress feels severe. Story angles for reporters The story: many first phones will arrive as holiday gifts this December, a few months before new rules on feeds, autoplay and overnight use start in 2027. Until then, families are writing their own rules. The family phone agreement. What parents in your area write down before handing over a first phone, and which rules are still in place by February. Phones before middle school. With half of US children owning a smartphone by 11, what elementary schools and pediatricians are seeing. Parents as the example. How adults' own phone habits shape the rules their kids accept. About the expert Eli Singer is the founder of Offline.now, a directory of therapists and coaches who work on screen and phone use. He created the Offline.now Matrix and wrote Offline.now: A Practical Guide to Healthy Digital Balance. He is available to comment through the holidays on kids' first phones and family screen rules: eli@offline.now, or the Contact button below.

Eli Singer

2 min

A study published Oct. 29 in NeuroImage found that a glance at a phone stung more when it came right after a warm welcome. Eli Singer, founder of Offline.now, says that is exactly the setting of a holiday dinner. What the study found Researchers call it phubbing, short for phone snubbing. A team at Chongqing Normal University ran two lab experiments with 213 people (Shi and colleagues, NeuroImage, 2026). After a warm welcome, a glance at a phone left people feeling more neglected and less willing to keep talking. Their brains reacted more strongly too. The authors suggest warmth raises the expectation of attention. These were lab tasks, not real dinners. "Thanksgiving is set up to make people feel welcome. A phone right after that welcome can feel like a small rejection, even if you're only checking a score." Eli Singer, founder of Offline.now Plan it before people arrive Singer's advice is to agree on phones ahead of time, so nobody is surprised at the table. Ask your guests what would work for them before the day. Send a short note in advance: phones go away for the meal. Put a basket by the door for anyone who wants to drop their phone when they walk in. Take the photos before everyone sits down. Offline.now's piece on phubbing in quiet family moments looks at why people reach for the phone when the conversation pauses. "Ask for one meal without phones. It's a small promise, and a family that keeps it once is more likely to try it again." Eli Singer Parents set the pattern. A 2026 review of 22 studies found the phubbing habit tends to pass between family members (Jakhar, Gupta and Vyas, Acta Psychologica). "If you want the kids off their phones at dinner, put yours away first, where they can see you do it." Eli Singer Where to start Lasting change runs on confidence, not willpower. Two questions find your starting place: Find Your Starting Place. Every family is different. Use what fits and consider professional support if conflict or distress feels severe. About the expert Eli Singer is the founder of Offline.now, a directory of therapists and coaches who work on screen and phone use. He created the Offline.now Matrix and wrote Offline.now: A Practical Guide to Healthy Digital Balance. He is available to comment through Thanksgiving: eli@offline.now, or the Contact button below. The study: Shi J, Huang R, Yu J, et al. Does Phubbing Always Elicit Social Pain? The Role of Belonging Context. NeuroImage, Oct. 29, 2026. doi:10.1016/j.neuroimage.2026.122325

Eli Singer

Media

Biography

Eli Singer is the founder of Offline.now, a directory of therapists and coaches who work on screen and phone use, and the home of the Offline.now Matrix, a two-question self-reflection framework that finds your starting place. His approach starts from one finding in the behavior-change research: lasting change runs on confidence, not willpower. He is an ICF-trained ADHD coach and the author of Offline.now: A Practical Guide to Healthy Digital Balance.

He speaks and comments on phone habits, family screen conflict, ADHD and attention, and digital burnout, for media, workplaces and conferences. Earlier he founded one of North America's first social media agencies and advised teams at Google, MoMA, Coca-Cola, Ford and TD. He is Canadian Ambassador for Global Day of Unplugging and lead researcher on The Power of the 2x2 Matrix (Wiley).

Journalists and producers can reach Eli through this profile. Readers can find their own starting place in two questions at https://Offline.now/start.

Industry Expertise

Professional Training and Coaching
Mental Health Care
Health and Wellness
Internet
Social Media

Areas of Expertise

Behaviour Change
Digital Burnout
Phubbing
Digital Detox
Doomscrolling
Phone Addiction
Screen Time
Family Screen Conflict
Problem Technology Use
Digital Dependency
ADHD
digital wellness
Screen Habits

Affiliations

  • Museum of Modern Art (MoMA) : Marketing Advisor
  • Webby Awards : Canadian Ambassador
  • Velocity Accelerator : Mentor
  • Ontario Wildlands League : Board Member
  • ABC Life Literacy Canada : Marketing Communications Committee Member

Testimonials

Vice President of Product Architecture

https://twitter.com/tpurves?lang=en

VISA

Huge thanks is due to Eli for organizing the CaseCamp phenomenon. Eli has done a fantastic job of building community around cutting edge innovation in the field of Marketing, and CaseCamp events themselves are always a joy.

Co-inventor of the Xbox Adaptive Controller, Inclusive Design, Windows + Devices

http://Microsoft.com

Microsoft

Eli has done the marketing and design community in Toronto a great service with his tireless efforts organizing and running CaseCamp.

Angel Investor, Board Advisor, Author

http://davidcrow.ca/about

DavidCrow

Eli understands the power of social media and community. He is able to tell stories that inspire people both inside and outside an organization. He has the special ability to connect people and ideas across knowledge domains and geographies. Eli is able to track new technologies and turn them into strategic actions for companies. His enthusiasm, professionalism and clarity make him an invaluable resource for any team, community and company.

Education

The Centre for Addiction and Mental Health (CAMH)

IPTU

Problem Technology Use

2024

Adler Graduate Professional School

ICF Training

Professional Coaching

2024

Ivey Business School at Western University

Dean's Honour Roll, Honours Business Administration

2001

Event Appearances

COVID-19 and Older People: Facts and Fiction in Communication

IFA Virtual Town Hall Series  Zoom

2020-05-22

Sidwalk Labs & the Public: Toronto's Tech Utopia?

University of Toronto  Toronto

2020-02-24

Success in Marketing by Design

Canadian Marketing Association, National Convention  Toronto

Articles

The Naked Corporation

Slashdot.org

Eli Singer

The web is stripping away the layers of insulation between companies and the public by giving everyday people access to massive amounts of information. Increasingly companies are finding themselves like the emperor naked and exposed. Don Tapscott, long time tech author ( Digital Capital , Growing Up Digital and Paradigm Shift ), and co-author David Ticoll ( Digital Capital ) say in their latest book, The Naked Corporation: How The Age of Transparency will Revolutionize Business , that when a corporation is naked, it is best to be buff.

View more

Got Game

Slashdot.org

Eli Singer

Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.

View more

The Networked Idealist's Advantage

Strategy & Leadership

Eli Singer, Alex Lowy, Phil Hood

2005-06-01

A new type of innovator is revolutionizing marketplaces around the world. Called networked idealists (NIs), they combine the rascal-like idealism of Robin Hood with the network-based business models of early internet businesses like Priceline and Netscape. These innovators are initially non-profit entrepreneurs who develop organic, cellular, distributed network structures to accomplish their work. They use financial, transportation and communications networks in novel ways to circumvent normal barriers to market entry. With the proliferation of networks, networked idealism is on the rise. Even networks that seem relatively benign – PayPal, GPS, Wi-Fi – may soon serve as launching pads for some new NI business assault.

View more

Answers

Eli Singer

I don't think there's a number. An hour on a video call with your sister and an hour of news at 2 a.m. count the same on a screen time report. They don't feel the same.A better test is whether the time costs you something you'd rather keep, like sleep or time with your family. If it does, that's your answer, whatever the number says. If you want the numbers anyway, I keep a sourced list at phone habits statistics.Even the numbers are shaky. A review of 106 comparisons found that people's guesses about their own screen time line up only moderately with what their phones record (Parry and colleagues, 2021).Skip the daily cap and change one window instead. The hour before bed is a good place to start.Two questions find your starting place: Find Your Starting Place.

Eli Singer

No. Batch them. Turning everything off tends to backfire, because you start checking for the messages you can't see.Turn off notifications for every app except the ones that come from people, like messages and calls. Then have the rest delivered a few times a day. Most phones can do this in settings now, and the settings guide shows where to find it.There's a good field study on this. People whose notifications came in three batches a day reported less stress and better attention, while people who turned notifications off entirely felt more anxious (Fitz and colleagues, 2019).Make the change once, on a calm day. Nobody adjusts their settings well at 4 p.m. on a bad one.To find your type and your first step: Find Your Starting Place.

Eli Singer

Doomscrolling is reading bad news on a feed long after it stops being useful, usually late at night. It's hard to stop because anxiety keeps asking "what else?" and the feed always has an answer.Willpower doesn't hold up well against that, especially at 11 p.m. Change the setup during the day. Move the news apps off your home screen and charge your phone outside the bedroom. I cover the rest in my guide to doomscrolling.The link with how you feel is consistent. A 2026 review of 44 studies found doomscrolling went hand in hand with anxiety and depression (Li and Yin, 2026). Those studies can't show which comes first, and it likely runs both ways.To find your first step: Find Your Starting Place.

Accomplishments

Nominated, Educator of the Year, Canadian New Media Awards

‎

Ones to Watch, Canada’s Top Marketers Under 30, Marketing Magazine

‎

Languages

  • English

Media Appearances

Rich on Tech

KTLA-TV in Los Angeles  radio

2025-12-06

Eli Singer, of Offline.now explained confidence-based strategies to cut screen time and build healthier digital habits.

View More

RBC unveils 'movie trailers' aimed at new home buyers

Globe and Mail  

2014-04-03

“We’ll be watching the numbers, see how it performs, and we’ll adjust,” said Eli Singer, founder and president of Entrinsic. The agency and the bank will also be measuring not just clicks on links, but how many of them actually turn into customers...

View More

Sample Talks

We Took Our Teens’ Phones Away for 3 Weeks: Here’s What Happened

Parenting in a screen-saturated world is no easy feat. When we took our teenagers on a three-week trip without their phones, it was a battle at first—but ultimately it was worth it. This session dives into the challenges and rewards of setting tech boundaries, sharing honest stories and practical advice to help families reconnect. Whether it’s creating device-free time, fostering offline interests, or modelling healthier tech habits, this session offers tools to navigate the highs and lows of digital parenting.

Learning Highlights
• The challenges of setting boundaries with screens (and why it’s worth it)
• How to create meaningful device-free moments for your family
• Practical tools for balancing limits with trust and connection
• Personal stories of navigating the battles and breakthroughs of digital parenting

The NearNow Method: A Founder’s Guide to Breakthrough Solutions

In my work founding a creative advertising agency and leading teams as CEO, I’ve seen firsthand that today’s toughest challenges often require a fresh perspective. The NearNow Method is my proven approach to connecting hidden dots, drawing on lateral thinking, strategic leadership, and a dash of ADHD-fueled creativity. Whether you’re plotting your next big business move or trying to solve a stubborn organizational puzzle, this session is about transforming complex roadblocks into intuitive practical solutions.

Did I Just Work All Weekend?! Breaking the Procrastination Cycle

If “I’ll finish later” has turned into late-night work sprints or endless weekend catch-up, let’s talk. This session peels back the layers on procrastination—especially when ADHD is involved—and reveals why it’s not always about laziness. We’ll use a simple framework (Urgency vs. Importance) and practical tips to rewire your work approach. Empathy plays a starring role here, because when we understand why people get stuck, we can all move forward together.

Learning Highlights
• Rethinking the “procrastinator” label and uncovering deeper causes
• A bite-sized matrix for prioritizing tasks
• Setting realistic goals, knowing when to speak up, and not overcommitting
• Creating a supportive environment—whether you’re the one scrambling or the coworker offering help

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader

Fees

$1000 to $8000*Will consider certain engagements for no fee

Partnerships

UofT Entrepreneurship

University of Toronto

H2i - Health Innovation Hub, part of Temerty Faculty of Medicine
https://h2i.utoronto.ca/
https://h2i.utoronto.ca/startup/offline-now/

InnovED - part of OISE
Co-branding opportunity to leverage their the UTE Startup Marketing Toolkit
https://entrepreneurs.utoronto.ca/about/toolkit/
https://entrepreneurs.utoronto.ca/startup/offline-now/

OnRamp
Involved in University of Toronto’s Co-Working and Collaboration Space
https://entrepreneurs.utoronto.ca/for-entrepreneurs/onramp-membership/

Courses

Lead with Alignment: Founder Self-Awareness for Venture Success

A practical workshop that surfaces your leadership style, strengths, values, and blind spots, then translates them into decision filters and team norms aligned to your startup goals. Expect guided discussion and peer exercises that build clarity and resilience (90–120 minutes).

LeaderLaunch: From Academia to Accelerator

An interactive session that helps technical founders flip from research mode to venture-building - embracing creativity, calculated risk-taking, rapid problem-solving, and network-building. Includes brief self-assessments and collaborative scenarios designed for small cohorts (90-120 minutes).