Featured Post from University of Delaware

March Madness: Experts comment on picking underdogs, prop bets and economic benefits

Mar 18, 2025

1 min

Why do people pick underdogs when filling out their brackets for the NCAA men's and women's basketball tournaments? How do people consume March Madness? How does the tournament benefit host cities and teams economically? University of Delaware experts have the answers.

The following UD faculty members can provide their expertise for journalists working on stories about the tournaments.

• Jackie Silverman, assistant professor of marketing: Why people might have chosen underdogs still hanging around in their brackets,

• John Allgood, instructor of sport management: How people consume March Madness (streaming vs. cable TV) and how major collegiate sports events can help brand individual schools. Contact UD media relations to reach him.

• Tim DeSchriver, associate professor of sport management: Sports gambling (including prop bets) and advertising targets.

• Matthew Robinson, professor of sport management: Economic benefits of the host city.

• Matt McGranaghan, assistant professor of marketing: Consumer attention span during commercial breaks.

To reach these experts directly and set up interviews, visit the expert profiles below and click on the contact button.

Connect with:

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

Sport ManagementSports FinanceProfessional SportCollegiate Athletics

Matthew Robinson

Professor, Sport Management

Prof. Robinson is an expert on international sport development.

CoachingSports as a Diplomatic ToolInternational Sports GovernanceU.S. Sports ModelOlympics

Matthew McGranaghan

Assistant Professor, Marketing

Prof. McGranaghan studies the economics of consumer attention and the indirect effects of marketing interventions.

Business AdministrationNeuroscienceApplied EconomicsManagementMarketing

Find Experts

Oct 20, 2026

2 min

From Baseball to Business: The Science of Team Success

The ingredients that create a World Series team often mirrors how units achieve success in business. How did they get there? The University of Delaware's Kyle Emich says the answer goes beyond assembling a roster of star players. Emich, a professor of management, says that how players combine their strengths, respond to opponents and create opportunities together can be just as important as individual talent. The same is true in business, where a collection of talented employees doesn’t automatically translate into a high-performing team, he said. One example is the approach that the 2026 Milwaukee Brewers’ took during their postseason run. Rather than relying exclusively on home runs and individual star power, the team created opportunities through a combination of speed, patience at the plate, timely hitting and pressure on opposing defenses. A stolen base, a walk or a defensive mistake might seem like a small event on its own, but the effects can build as players’ actions interact. These interactions matter, he says, because teams are not simply collections of individuals; their performance emerges from how people and their activities affect one another within a larger environment. The same is true in business as well as baseball. Businesses may recruit exceptional employees or invest in promising technologies such as artificial intelligence, yet fail to realize their potential if their processes, team structures and working practices don’t support those strengths. Emich can discuss: • Beyond Moneyball: What baseball’s emphasis on statistics and individual talent reveals about the limits of evaluating people in isolation. • Building better teams: How coordination, complementary strengths and the interaction among team members contribute to performance. • Strategy and competition: What baseball teams’ adjustments to opponents can teach business leaders about responding to competitors and changing conditions. • Technology and the future of work: Why adopting artificial intelligence or other new technologies is not enough without considering how people, processes and technology work together. To reach Emich directly and arrange an interview, visit his profile page and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Oct 19, 2026

2 min

NBA stars and Achilles injuries: The road back to peak performance

A new NBA season brings plenty of storylines, from star players in new uniforms to the debut of promising rookies. But for players recovering from Achilles tendon injuries, returning to the court is just the beginning, says the University of Delaware's Karin Grävare Silbernagel. Regaining strength, explosiveness and consistent performance can take longer to achieve, said Silbernagel, a professor of physical therapy who studies tendon injuries and rehabilitation, with a focus on Achilles tendon ruptures, ankle function and long-term physical performance. Her research explores why recovery involves more than healing tissue or returning to competition. Strength, movement, tendon function and the ability to perform under the demands of sport all matter, she said. In a recent study, Silbernagel and colleagues examined single-leg jumping in people about two years after an Achilles tendon rupture. They found that fatigue affected ankle power differently on the injured and uninjured sides, highlighting how an injury can influence movement and the way the body distributes physical demands even well into recovery. Silbernagel can discuss: • Why returning to the court does not necessarily mean an NBA player has regained full strength, explosiveness or durability. • How clinicians assess recovery and readiness to return to sport after an Achilles tendon rupture. • How rehabilitation, progressive loading and return-to-sport testing can help guide recovery. • What research reveals about lingering changes in movement and function after tendon injuries. • What Achilles injuries can mean for athletic performance over time. Silbernagel leads the Delaware Tendon Research Group and consults with professional sports teams. Her research has helped inform clinical guidelines for treating tendon injuries. To reach Silbernagel directly and arrange and interview, visit her profile and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Oct 9, 2026

2 min

Experts on Hurricane Preparedness, Public Health and Community Recovery

When hurricanes threaten communities already facing social and economic challenges, the need for effective disaster preparedness and response becomes even more critical. University of Delaware disaster research experts can discuss the challenges communities face before, during and after hurricanes, including Hurricane Isaias and its potential impacts across Alabama, Mississippi, the Florida Panhandle and other parts of the northern Gulf Coast. The following experts from UD's Disaster Research Center are available to discuss the public health consequences of hurricanes, disaster preparedness and community recovery. Sarah DeYoung, associate professor of sociology and criminal justice, can discuss the needs of refugee and immigrant communities before, during and after disasters, including challenges accessing information, assistance and essential resources. She worked for several years with refugee and immigrant communities in southern Alabama through a grant-funded project. Jennifer Horney, professor of epidemiology, can discuss the public health consequences of hurricanes and other disasters, including evacuation decisions, the risks posed by inland flooding and the challenges communities face during recovery. She was part of the public health response to Hurricane Harvey and can discuss how communities still recovering from major storms may face additional challenges when another hurricane threatens the region. Jennifer Trivedi, associate professor of anthropology, studies how disasters affect marginalized communities. She can discuss how disasters compound existing challenges for people struggling to meet basic needs, particularly when flooding disrupts housing, transportation, food access and other essential services. Tricia Wachtendorf, co-director of the Disaster Research Center, can discuss the social impacts of hurricanes and inland flooding, including evacuation, preparedness, community response and recovery. She can also discuss how storms that are not the most powerful can nonetheless cause significant damage and disruption. To reach these experts directly, visit their ExpertFile profile and click on the "contact" button. Interested journalists can also contact MediaRelations@udel.edu.