Featured Post from University of Delaware

March Madness: Experts comment on picking underdogs, prop bets and economic benefits

Mar 18, 2025

1 min

Tim DeSchriverMatthew RobinsonMatthew McGranaghan
CaptionResizeWrap TextRemove


Why do people pick underdogs when filling out their brackets for the NCAA men's and women's basketball tournaments? How do people consume March Madness? How does the tournament benefit host cities and teams economically? University of Delaware experts have the answers.


The following UD faculty members can provide their expertise for journalists working on stories about the tournaments.


• Jackie Silverman, assistant professor of marketing: Why people might have chosen underdogs still hanging around in their brackets,


• John Allgood, instructor of sport management: How people consume March Madness (streaming vs. cable TV) and how major collegiate sports events can help brand individual schools. Contact UD media relations to reach him.


• Tim DeSchriver, associate professor of sport management: Sports gambling (including prop bets) and advertising targets.


• Matthew Robinson, professor of sport management: Economic benefits of the host city.


• Matt McGranaghan, assistant professor of marketing: Consumer attention span during commercial breaks.


To reach these experts directly and set up interviews, visit the expert profiles below and click on the contact button.

Connect with:
Tim DeSchriver

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

Sport ManagementSports FinanceProfessional SportCollegiate Athletics
Matthew Robinson

Matthew Robinson

Professor, Sport Management

Prof. Robinson is an expert on international sport development.

CoachingSports as a Diplomatic ToolInternational Sports GovernanceU.S. Sports ModelOlympics
Matthew McGranaghan

Matthew McGranaghan

Assistant Professor, Marketing

Prof. McGranaghan studies the economics of consumer attention and the indirect effects of marketing interventions.

Business AdministrationNeuroscienceApplied EconomicsManagementMarketing

You might also like...

Check out some other posts from University of Delaware

1 min

The keys to holiday happiness: Gratitude, giving and genuine connection

The holiday ads insist that it’s the time for cheer, buying gifts and reconnecting with friends and family. Various factors – social media, remote work, politics – have made that more difficult than ever. There is hope: Research by the University of Delaware's Amit Kumar shows the path to genuine happiness this season. Kumar, assistant professor of marketing in UD's Lerner College of Business & Economics, offered the following three strategies. Gratitude: • Gratitude and giving thanks has benefits for both the giver and the receiver. It makes both parties feel good, and provides a real-life human connection at a time when those are hard to come by. "Investing in doing is a better route to social connection than spending on having." - Amit Kumar A shift in gift buying strategy: • Experiences can make for better gifts than trinkets, coats, jewelry or other items. There's a better chance of social connection if you're doing something rather than giving something. Type less, talk more: • It's important to keep in touch, but reconnecting during the holidays through a phone call or face-to-face interaction (virtually or in person) has a better chance of strengthening our bonds. To contact Kumar directly and arrange an interview, visit his profile and click on the contact button. Interested reporters can also send an email to MediaRelations@udel.edu.

2 min

UD physicists track one of the most powerful solar flares in nearly two decades

A massive solar flare – possibly the strongest recorded in nearly 20 years – has unleashed a wave of charged particles toward Earth, sparking radio blackouts across parts of Africa and Europe and triggering measurable increases in radiation levels worldwide. At the University of Delaware, physicists Pierre-Simon Mangeard and John Clem are closely monitoring the event through UD’s neutron monitor network, a global system that tracks cosmic radiation from observatories in Newark, Greenland, Canada, Antarctica and Hawaii. “This is a significant event, still in progress,” said Mangeard. The physicists are seeing a roughly 65% increase in ground-level radiation, which is possibly the largest since 2006.  These elevated readings are known as a Ground Level Enhancement (GLE) – a rare occurrence caused by high-energy particles accelerated by solar flares that penetrate Earth’s magnetic field and reach the surface. The data being collected now will help researchers better understand how such bursts of solar activity impact Earth’s atmosphere, communications systems and even aviation safety. Clem and Mangeard’s work at UD’s Bartol Research Institute and Department of Physics and Astronomy contributes to global efforts to monitor and predict space weather events, including solar storms and coronal mass ejections. The team’s continuous, real-time data help scientists worldwide assess potential disruptions to satellites, power grids and high-altitude flights. As analysis of this flare continues, UD’s neutron monitor network will remain a key resource for understanding how space weather events ripple through our planet’s systems. Experts available for interviews: Pierre-Simon Mangeard, research rssociate, Department of Physics and Astronomy John Clem, associate professor, Department of Physics and Astronomy To contact Mangeard or Clem, email mediarelations@udel.edu.

2 min

Acing AI interviews: Career expert on strategies for job seekers

AI-conducted interviews are becoming a standard step in the hiring process, but many job seekers still aren’t sure how to handle them. University of Delaware career expert Jill Gugino Panté says candidates should treat these algorithm-driven interviews with the same seriousness as traditional ones and details how this can be done. Panté, director of UD’s Lerner College Career Services Center, can discuss what today’s AI interview platforms really measure – from confidence and tone to eye contact and facial expressions –  and how job seekers can stand out. She can also explain what recruiters are looking for in the AI-generated summaries that often determine who moves to the next round. Panté’s expert tips include: • Check equipment to make sure everything is working and the software is updated; turn off all notifications to avoid distractions and set up the space with good lighting, a neutral background. • Smile and maintain your energy, as some AI software will assess your tone and engagement. • Prepare as you would for any other interview - review the job description, research the organization, use the STAR method (Situation, Task, Action, Result) when providing examples. • Be sure to look at the camera and not the screen. It might feel awkward but that’s technically where the "eye contact" will be. • Some platforms will allow you to review your recording before submitting. Use this opportunity to take notes about your body language, pacing and clarity. To contact Panté directly and arrange an interview, visit her profile and click on the connect button. Interested journalists can also send an email to MediaRelations@udel.edu.

View all posts
Powered by