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Can we separate our work and home memories, 'Severance' style?

CMU's Allison Barth explains how the science fiction of Apple TV's "Severance" is not too far off from reality

Mar 25, 2025

2 min

The hit Apple TV show 'Severance' offers a tempting alternative to balancing work and home life by using neural implants to entirely split the memories. But according to Carnegie Mellon University neuroscientist Dr. Alison Barth, this work-life separation is somewhat possible even without an implant.

In an interview, Dr. Barth explains: "We all experience some compartmentalization between our private and our work lives. Having a different location where you work and play makes that easier, but the cues for 'life' and 'work' can be as simple as time of day, or what your computer screen looks like."

In addition, she says humans can "easily move in and out" of our work and personal worlds, and that there are many examples of people whose work and private lives are completely 'severed'.

CMU neuroscientist Alison Barth shares her thoughts on the TV thriller Severance

As far as the feasibility of technology to control our memories for us, Dr. Barth says: "I don't think that it is possible to program people so that they simply cannot access memories outside of a particular space and time." And she further warns of the dangers of such a separation: "The potential for abuse and lack of accountability are horrifying. In Severance, the office workers have little notion of what their work is. It would be hard to hold them accountable in a court of law. Severance is perfectly suited to corporate malfeasance," she explained.

Watch Alison Barth's CMU Experts video below to learn more about her research seeking to understand how experience transforms the properties of neurons to encode memory.

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Alison Barth

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Alison Barth's work focuses on understanding how experience transforms the properties of neurons to encode memory.

Research DesignNeural PlasticityBiophysicsNeuroscience

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Pause for Water. Stay for the Ads. FIFA's $500 Million Timeout

FIFA's decision to introduce mandatory hydration breaks in every match of the 2026 FIFA World Cup is drawing attention far beyond player welfare circles. The new rule requires a three-minute stoppage in each half of all 104 tournament matches, creating more than 10 hours of additional broadcast inventory that did not exist in previous World Cups. Analysts estimate the added commercial value could approach $500 million, making the breaks one of the most significant business stories of the tournament. While FIFA has emphasized player health and safety amid concerns about summer temperatures across North America, broadcasters and advertisers have quickly recognized the value of guaranteed in-game breaks. Networks are now able to sell premium advertising inventory during some of the most highly watched sporting events on the planet, creating opportunities that resemble the commercial structure of American sports broadcasts. Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. An expert in sports markets, his research is centered around celebrity endorsements and how to optimize their impact on product sales. View his profile The move has generated debate among fans and observers, with some questioning whether commercial considerations played a role in expanding hydration breaks to every match regardless of venue or weather conditions. Critics argue the stoppages alter the traditional flow of soccer, while supporters point to growing concerns about extreme heat and player safety. For brands, however, the development represents a rare opportunity. Unlike traditional halftime advertising, hydration breaks occur while viewers remain actively engaged in the match, creating premium moments for sponsors seeking global reach and attention. The breaks also open new possibilities for branded content, integrated sponsorship activations, and enhanced fan engagement strategies during live play. Looking to know more? We can help. Tim Derdenger is an expert in sports marketing, sponsorship strategy, media rights, and the business of major sporting events. He can discuss: • How hydration breaks create new revenue opportunities for broadcasters and sponsors • The growing commercialization of global sports properties • Whether fans will accept more advertising during live sporting events • How brands can maximize engagement during high-profile World Cup broadcasts • What this development signals about the future of sports media rights and sponsorship Looking for expert insight on the business side of the 2026 FIFA World Cup? Connect with Tim Derdenger today to discuss how FIFA's hydration breaks could reshape sports marketing, sponsorship activation, and broadcast economics for years to come.

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1 min

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