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Covering "meme stocks"? Our expert can help.

Daniel Burnside has held various roles in the investment, risk management and financial planning fields.

Jul 24, 2025

1 min

Daniel Burnside

"Meme stock" fever in the financial markets is back and hotter than ever.


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If you're a reporter covering the trend now or in the future (because history suggests it'll boomerang), the University of Rochester invites you to reach out to Daniel Burnside, clinical professor of finance at the Simon School of Business, for insight. 


Burnside has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele.


He recently helped Forbes explain the trend affecting stocks like Krispy Kreme and Kohl's and other brands, and offered advice on how investors should proceed.


"You’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics,” Burnside told Forbes. 


Burnside encouraged potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he added. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.” 


Contact Burnside by clicking on is profile.


Connect with:
Daniel Burnside

Daniel Burnside

Clinical Professor of Finance

Burnside is a chartered financial analyst and an expert in money management and financial planning.

Personal FinanceFinancial PlanningInvestment ManagementMoney ManagementQuantitative Research

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