Coca-Cola Rebrand

Coca-Cola Rebrand

April 22, 20161 min read

Are the cola wars back on? Will a global rebrand help Diet Coke get back on top as international sales fizzle and fade? Goizueta Business School’s Ryan Hamilton is an expert on all types of consumer behavior. He’s available to help explain the important role branding and image play in major markets.


Connect with:
  • Ryan Hamilton
    Ryan Hamilton Associate Professor of Marketing

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