"Previous disclosures suggest that Spotify has done an excellent job of retaining paid subscribers, with monthly churn metrics well below their peers," says Assistant Professor of Marketing Dan McCarthy. "It will be very important for Spotify to flesh out this unit economics in the prospectus they will file before the listing. Investors will be particularly interested in how well Spotify has kept its acquisition costs down, free user engagement and free-to-paid conversion metrics."
Daniel McCarthy Assistant Professor of Marketing
Marketing expert focused upon methodologies and frameworks for predicting customer behavior to better understand firm-level outcomes