Featured Post from CAA Club Group

STORY: CAA is Canada’s most trusted brand for the second year running.

May 3, 2021

1 min



​The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for the second year in a row in the annual Gustavson Brand Trust Index, released today.


Since being named in the Index five years ago, CAA has been one of the top two trusted brands, beating out several hundred other prominent international and Canadian brands. CAA has received the top trusted spot, four years consecutively in the insurance category. In addition, CAA leads the pack this year on the following trust attributes: good customer treatment and honest communications.


Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the sixth annual Gustavson Brand Trust Index asked more than 7,800 consumers to score 342 prominent Canadian companies and brands, across 27 industry sectors, on a range of brand value measures.​


Consumers are asked to assess their perception of the reliability, consistency, honesty, societal responsibility and integrity of the brands surveyed.


CAA Clubs are active in communities across Canada. At the start of the pandemic, the clubs quickly pivoted to offer community services, including deliveries of food and medical supplies, free roadside assistance to medical workers, and calls to housebound seniors.



Full report 2021 Gustavson Brand Trust Index

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3 min

MEDIA RELEASE: Winter’s Coming, Are You Ready? CAA Manitoba Shares Top Tips to Keep You Moving as the Temperatures Drops.

Colder weather will soon to be sweeping across Manitoba, and CAA Manitoba (CAA MB) is reminding drivers to prepare now for the fast-approaching winter season. “Now is the time for motorists to get their winter tires on, check the health of their car battery, and make sure they have an emergency car kit in their vehicle,” says Nadia Matos, manager, external communications for CAA Manitoba. “We want to ensure Manitobans are as ready as possible to drive safely this Winter.” Manitoba is known for cold and snow in the winter months, as well as poor driving conditions. Planning ahead will help make your next winter drive as stress-free as possible. “There’s no better time than now to ensure you and your loved ones are ready to drive safely this Winter,” adds Matos. CAA Manitoba has a list of winter readiness tips to help Manitobans prepare for winter driving. Test your car battery. If necessary, replace it before it fails. Even a fully charged battery can lose up to 30 per cent of its charge in temperatures below zero. CAA Manitoba will test Members’ batteries free of cost during a service call. Make sure you ask for a battery health check when you next perform maintenance on your car. For a listing of CAA's Approved Auto Repair Services (AARS), please visit Approved Auto Repair Service - CAA Manitoba. Install winter tires for better traction. On cold and snowy roads, winter tires can help reduce your braking distance by up to 25 per cent. Members can call CAA before Dec. 12 to have our mobile tire service change them at home for a fee. Ensure you have an emergency car kit. Your kit should include water, non-perishable food, jumper cables, blankets, a flashlight, batteries, waterproof matches, candles, and cat litter to help create traction under your tires. You should also add extra mitts, hats, socks, and footwear to your emergency kit. Have your brakes checked. If you’ve noticed any change in the feel of your brakes, or if they’re squealing or grinding, it may be time to have them serviced. With black ice and unpredictable weather, having good brakes can mean the difference between stopping and sliding. Check your block heater. When you park, is your outdoor plug drawing power? Is your extension cord working with no missing prongs or exposed wires?  Check your lighting system. Ensure all your interior and exterior lights are functioning properly. Also, check that your headlights are aimed correctly for safe driving. Top up your fluids. Keep extra fluid in your trunk. Make sure it’s rated for -40ºC. Don’t let your gas drop below half full. Inspect your wiper blades. If you notice streaking on the windshield, check the condition of your blades for fraying or cracking. Remove worn wiper blades and replace them with new ones. Ensure you have the appropriate winter tools. Keep an ice scraper, a small shovel and a snow brush handy in your car at all times. While it’s important to make sure your vehicle is ready to go, it’s also essential for drivers and passengers to be prepared in case of an emergency or if you are stranded. Some additional ways to be prepared include: Keep a cell phone battery bank and a charging cable connected to your vehicle. Download and register for the CAA app and keep your CAA membership card in your wallet or vehicle, so you always know how to contact CAA Manitoba if you are stranded. Check Manitoba 511.ca for road conditions and closures if you head into a rural area. Always tell your loved ones where you plan to go and what your route is before leaving for a longer trip. For more information about driving safely in winter conditions, please visit our winter driving page at caamanitoba.com.

3 min

MEDIA RELEASE: Nearly All Manitoba Parents Report Unsafe Driving in School Zones, CAA Study Finds.

With the new school year days away, CAA Manitoba (CAA MB) is releasing new findings on school zone safety. A recent survey found that nearly all (90 per cent) Manitoba parents and guardians have reported unsafe driving behaviours in their school zone. As a result, most parents (62 per cent) consider their child’s school zone very unsafe. “Every parent wants to see their child to and from school safely,” says Ewald Friesen, manager, government & community Relations for CAA Manitoba. “Driving dangerously in areas where vulnerable road users are active such as children, always presents heightened road safety concerns.” Parents call for greater safety precautions in school zones According to the data, parents cited speeding, drivers blocking school bus zones and distracted driving as the most dangerous driving behaviours they witnessed in their school zone. The study also found that 43 per cent of parents choose to drive their kids to school over walking, cycling or taking a school bus, contributing to the increase in vehicle traffic in these areas. “This is an eight per cent increase in parents driving their children compared to our last survey in 2023,” says Friesen. “Parents stated their reasons for driving their children included convenience and distance between home and school, but the most concerning answer was because of traffic safety concerns.” Most Manitoba parents favour greater safety precautions in school zones, including lower speed limits, enhanced infrastructure, improved enforcement and education. The data shows that the majority of parents (83 per cent) support reducing speed limits in school zones during the school year, a common practice in the province. A majority of parents also believe that automated speed enforcement (ASE) is an effective deterrent to speeding in school zones, while recognizing there are other tools, including speed bumps and digital speed detection signs, as effective ways to slow drivers around their child’s school. CAA Manitoba is encouraging motorists to make responsible driving choices to protect children as they travel to and from school. CAA Manitoba has the following tips when travelling in school zones: Help reduce traffic with active school travel: Encourage your kids to walk or wheel to school to ease traffic congestion. If your school is a further distance, CAA MB encourages parents and guardians to park a block away and walk to school to reduce the volume of vehicles and improve sightlines. Put away distractions: It’s important to put away distractions such as phones and be extra attentive in school zones for both motorists and pedestrians. Slow down: Know and respect the speed limit in your neighbourhood’s school zones. Give yourself plenty of time to drop off your kids at school to avoid rushing. Choose a safe spot to drop off and pick up your children from school: Follow your school’s rules and avoid double parking or stopping on crosswalks, dropping off or picking up your kids on the opposite side of the street, and stopping in moving traffic as kids rush out. Instead, use the designated drop-off areas or consider a spot a bit farther away from school that is easily accessible and safe. Make eye contact with pedestrians: With the excitement of going back to school, anticipate that children may not easily see or hear your moving vehicle, so make eye contact with pedestrians crossing the road. Stop for school buses: Never pass a stopped school bus with an activated stop arm and flashing red lights as children get on and off the bus. Passing a school bus as it loads and unloads children – not only is this dangerous, but it’s also illegal. Watch for CAA School Safety Patrollers: When travelling through school zones, watch for CAA School Safety Patrollers in their lime green safety vests, as they play an important role in ensuring the roadway is safe before kids cross on their own. Visit schoolpatrolmanitoba.com for more information. CAA supports safety in school zones through the CAA School Safety Patrol® program. The program was developed to protect, educate and empower elementary school children on safe road-crossing practices. For more school zone safety tips, visit caamanitoba.com/schoolzonesafety. The online survey was conducted by DIG Insights in May 2025, with 516 Manitoba parents/guardians with children attending school from kindergarten to grade 8. Based on the sample size of n=516 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.)

3 min

MEDIA RELEASE: Congestion in School Zones Sparks Safety Concerns Among Ontario Parents, CAA Survey Finds

New findings from CAA South Central Ontario (CAA SCO) show that parents believe that school zone congestion is increasing. Eight in 10 Ontario parents report traffic buildup during both drop-off (81 per cent) and pick-up (84 per cent) times. These numbers are up from 77 per cent and 79 per cent in 2024, respectively. “Every parent wants to see their child get to school safely, and an increase in vehicle traffic in these areas can pose a serious safety risk to young road users,” says Lauren Fisher, manager, government relations for CAA SCO. “Our survey reveals that parents are choosing to drive their kids to school because of the distance between home and school, convenience and traffic safety concerns.” Parents Support Stricter School Zone Safety Measures A majority of parents (83 per cent) have reported seeing unsafe driving behaviours in their child’s school zone – up three per cent from 2024. As a result, most parents (63 per cent) consider their child’s school zone very unsafe, a number that has climbed since 2023 (55 per cent). “Speeding, stopping in undesignated areas and double parking are all commonly reported unsafe driving behaviours parents see in their child’s school zones,” says Fisher. “To help deal with that, most parents are in favour of increasing safety precautions in school zones, including improved enforcement and penalties.” Most parents are in favour of reducing the speed limit in school zones, with nearly half considering 30km/h as the most appropriate speed in these areas. Many parents also believe that automated speed enforcement (ASE) effectively deters speeding in school zones. With the new school year just days away, CAA SCO encourages motorists to make responsible driving choices to protect children as they travel to, from and around school. CAA SCO has the following tips when travelling in school zones: Help reduce traffic with active school travel: Encourage your kids to walk or wheel to school to ease traffic congestion. If your school is a further distance, CAA SCO encourages parents and guardians to park a block away and walk to school to reduce the volume of vehicles and improve sightlines. Put away distractions: It’s essential to put away distractions such as phones and be extra attentive in school zones, for both motorists and pedestrians. Slow down: Know and respect the speed limit in your neighbourhood’s school zones. Give yourself plenty of time to drop off your kids at school to avoid rushing. Choose a safe spot to drop off and pick up your children from school: Follow your school’s rules and avoid double parking or stopping on crosswalks, dropping off or picking up your kids on the opposite side of the street, and stopping in moving traffic as kids rush out. Instead, use the designated drop-off areas or consider a spot a bit farther away from school that is easily accessible and safe. Make eye contact with pedestrians: With the excitement of going back to school, anticipate that children may not easily see or hear your moving vehicle, so ensure to make eye contact with pedestrians crossing the road. Stop for school buses: Never pass a stopped school bus with an activated stop arm and flashing red lights as children get on and off the bus. Passing a school bus as it loads and unloads children – not only is this dangerous, but it’s also illegal. Watch for CAA School Safety Patrollers: When travelling through school zones, watch for CAA School Safety Patrollers in their lime green safety vests, as they play an important role in ensuring the roadway is safe before kids cross on their own. Visit caaschoolsafetypatrol.com for more information. For more school zone safety tips, visit caasco.com/schoolzone. CAA supports safety in school zones through the CAA School Safety Patrol® program, developed to protect and educate elementary school children on safe road-crossing practices. CAA’s Ontario Road Safety Resource is a toolkit with valuable lesson plans for teachers to help educate students about road safety. To learn more, please visit www.caasco.com/schoolzone. The online survey was conducted by DIG Insights in May 2025, with 1,511 Ontario parents/guardians with children attending school from kindergarten to grade 8. Based on the sample size of n=1,511 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.)

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