Featured Post from University of Delaware

A 'super' economic boost for the big game, courtesy of Taylor Swift

Feb 5, 2024

2 min

Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts who study the big game every year.

The league has a built-in audience draw and revenue generator named Taylor Swift, who will be in attendance Sunday to root on boyfriend Travis Kelce and his Kansas City Chiefs. The world’s biggest pop star can easily fill any blank space – and then some – caused by a lack of bad blood between the Chiefs and San Francisco 49ers or advertisements that don’t exude enough style.

And the NFL didn’t have to spend a dime or lift a finger to make it happen. Timothy DeSchriver and John Allgood, who teach and study sports marketing at the University of Delaware’s Alfred Lerner College of Business and Economics, see a number of ways that Swift can move the needle economically for a league that seemingly needs no extra publicity.

The female audience is already growing for the NFL, but Allgood said that Swift delivers “a fresher audience” as witnessed by record viewership for the Chiefs-Ravens AFC Championship Game. “There are people tuning in just to see her in a suite for five seconds,” Allgood said.
Gamblers wagering on Taylor Swift “prop bets” will keep tuning in even if it’s a blowout, DeSchriver noted.
DeSchriver pointed to new advertiser interest from makers of beauty products, potentially to reach the new audience.
The NFL will get its cut from products as well, Allgood said, thanks to an NFL licensing deal with a clothing designer after Swift wore one of her puffer coats and the continued rise in sales of Kelce jerseys.

DeSchriver and Allgood, who can also discuss ticket pricing in the playoffs, and are available for interviews. To set one up, visit DeSchriver's profile and click on the "contact" button.

Connect with:

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

Sport ManagementSports FinanceProfessional SportCollegiate Athletics

Find Experts

Mar 30, 2026

2 min

Inside the Italian art heist: Experts explain the global fight to protect cultural heritage

A lightning-fast art heist in Italy has reignited global concerns about museum security and the protection of cultural heritage. As investigators search for stolen works by some of history’s most celebrated artists, University of Delaware experts are available to help journalists unpack the broader implications. Earlier this month, thieves executed a highly coordinated robbery at the Magnani-Rocca Foundation, stealing paintings by Pierre-Auguste Renoir, Paul Cézanne and Henri Matisse in a matter of minutes. Authorities say the operation was swift, targeted and likely premeditated – highlighting the evolving sophistication of art crime. The theft adds to a growing pattern of high-value art crimes across Europe, raising urgent questions about how institutions safeguard collections and what happens when culturally significant works disappear into illicit markets. UD experts are available to provide context, analysis and on-the-record commentary: Debra Hess Norris Chair, Department of Art Conservation A globally recognized leader in art conservation, Norris specializes in the protection, preservation and recovery of cultural heritage. She can speak to: How museums assess and mitigate security risks What happens after a major art theft The challenges of recovering stolen works in international markets How conservation science supports authentication and repatriation Jessica Horton Associate Professor of Art History Horton’s research examines global art histories and the movement of cultural objects across borders. She can discuss: Why stolen artworks matter beyond their monetary value Cultural ownership, repatriation and ethical considerations How art theft disrupts historical narratives and public access The broader cultural consequences of illicit art trafficking While headlines focus on the dramatic nature of art heists, the deeper story is about the fragility of cultural heritage – and the global effort required to protect it. To speak with Norris or Horton, email mediarelations@udel.edu.

Apr 2, 2026

1 min

Robotics help solve deep Sea Mysteries

UD's College of Earth, Ocean and Environment uses robotics currently operated by the National Deep Submergence Facility (NDSF) to study the depths of the ocean. These expeditions ranged from the East Pacific Rise to the Mid-Atlantic Ridge. The vehicles include the Human Occupied Vehicle (HOV) Alvin, the Remotely Operated Vehicle (ROV) Jason and the Autonomous Underwater Vehicle (AUV) Sentry. What it is: A CTD (Conductivity, Temperature, Depth) instrument is a key oceanography tool that collects deep-water samples using remotely triggered Niskin bottles at specific depths. How it helps: These measurements help scientists understand ocean processes, including carbon cycling and life systems, which are essential to understanding Earth’s overall functioning. To find out more or to speak with speak associate professor Andrew Wozniak about this deep-sea technology, reach out to MediaRelations@udel.edu.

Mar 18, 2026

2 min

Delaware emerges as a test bed for the future of AI in health care

Delaware is positioning itself as a “living lab” where academia, health systems and government collaborate to shape the future of artificial-intelligence-enabled health care. The latest issue of the Delaware Journal of Public Health, guest edited by University of Delaware computer scientists Weisong Shi and Yixiang Deng, brings together 16 articles from researchers, clinicians, policymakers and industry leaders examining how AI and big data are reshaping health care. The issue, debuting this month, balances Delaware-specific topics with broader perspectives, highlighting three levels of impact: what Delaware can expect in the coming years, what other states can learn from Delaware’s approach and how UD research is advancing AI for health through collaborations. “At UD, we don’t work in isolation. We’re working closely with health care systems so that innovation happens together from the beginning,” says Shi, Alumni Distinguished Professor and Chair of UD’s Department of Computer and Information Sciences. Highlights from the issue include: The nation’s first nursing fellowship in robotics – ChristianaCare, Delaware’s largest health system, created an eight-month fellowship to train bedside nurses to conduct applied robotics research. Nurses who completed the program reported higher job satisfaction, improved well-being and greater professional confidence, suggesting programs like this may help retain the bedside workforce and reduce nationwide staffing shortages. Wheelchairs that navigate hospitals on their own – UD researchers developed a prototype autonomous wheelchair that combines onboard sensors and computing with software that interprets spoken directions from users, a step toward moving beyond systems that only work in controlled environments. To operate effectively in health care settings, the researchers say, wheelchairs must be able to navigate crowded hallways, interact with doors and elevators and recover safely when sensors or navigation systems fail. Smarter insulin dosing for type 1 diabetes – Researchers are developing computer models to predict blood sugar (glucose) trends and guide insulin delivery, but must address issues such as noisy data, reliable real-time prediction and the computational limits of wearable devices. A review by UD researchers and colleagues emphasizes the importance of interdisciplinary collaboration, standardized datasets, advances in computational infrastructure and clinical validation to turn these models into practical tools that improve patient care. To interview Shi about AI in health care and the new DJPH issue, click his profile or email MediaRelations@udel.edu. ABOUT WEISONG SHI Weisong Shi is an Alumni Distinguished Professor and Chair of the Department of Computer and Information Sciences at the University of Delaware. He leads the Connected and Autonomous Research Laboratory. He is an internationally renowned expert in edge computing, autonomous driving and connected health. His pioneering paper, “Edge Computing: Vision and Challenges,” has been cited over 10,000 times.