Oh, Ozempic … Is THIN Back In?

Apr 1, 2024

2 min

Emily Deering CrosbyAdria GoldmanElizabeth Johnson-Young



After decades of what seemed like progress away from the obsession for “wellies” and “thigh gaps” the thin-is-in mentality seems to be creeping back into the spotlight to weigh on women’s minds – especially on social media.


Channeling the renewed fascination with and focus on slimness, University of Mary Washington Assistant Professor of Communication Emily Crosby, and Associate Professors of Communication Adria Goldman and Elizabeth Johnson-Young, presented a talk titled "Social Media and the Changing Current of Health Messaging and Debates."


  • Crosby's presentation, "Ozempic is Cheating!: Articulating a Digital Turn in Diet Culture," looks at the discourse surrounding Ozempic on social media. Employing feminist rhetorical criticism, Crosby analyzes posts and commentary to identify themes and conventions of analog and digital diet culture. This research articulates the digital turn in the "cult of thinness," to expose how medical injectable weight loss drugs undermine the body positive movement by invoking clinical technology as ethos.


  • Goldman's presentation, "#SocialSupport: Examining the Informative and Emotional Functions of Bariatric Surgery Support Groups on Facebook," investigates the functions of digital support groups in assisting with mental well-being and emotional regulation for people considering, undergoing or recuperating from weight loss surgery. This research examines Facebook’s ability to function as both an informative and emotional resource for the bariatric surgery community.


  • Johnson-Young's presentation, "Sugar, Snacks and Weight: An Examination of Posts and Parent Reactions to the Challenges of Nutritional Health Norms on the Growing Intuitive Eaters Instagram," examined posts and comments on an influencer's account. The research is rooted in both health behavior theory and non-evaluative and trust-based communication around food and nutrition. Preliminary findings show a variety of themes regarding reactions to the influencer's posts, from anger and resistance to relief and excitement.


Weight loss, wellness and the enormous amount of attention this topic is getting has journalists looking for answers.  And if you're covering or are looking to know more - we can help.


All three University of Mary Washington experts are available to speak with media - simply click on an icon now to arrange an interview today.




Connect with:
Emily Deering Crosby

Emily Deering Crosby

Assistant Professor of Communication

Emily Deering Crosby is a rhetorical critic of popular culture with research concentrations in feminist criticism.

Popular CultureFeminist CriticismCritical Sport StudyDigital RhetoricWomen in Country Music
Adria Goldman

Adria Goldman

Associate Professor of Communication

Dr. Goldman is an expert in the intersectionality of race, gender, culture and its connection to communication and media.

Mass MediaPopular CultureRhetoricCommunication ResearchPublic Relations
Elizabeth Johnson-Young

Elizabeth Johnson-Young

Associate Professor of Communication

Elizabeth Johnson-Young is an expert on health communication, especially maternal and family health, and media.

Gender and CommunicationMedia ContentSmall Group CommunicationPublic Communication CampaignsCommunication Research Methods
Powered by

You might also like...

Check out some other posts from University of Mary Washington

What's in the Water? New Research Brings Weekly River Health Data to the Public featured image

2 min

What's in the Water? New Research Brings Weekly River Health Data to the Public

A recent article in the Fredericksburg Free Press highlighted a new University of Mary Washington initiative that is testing the Rappahannock River weekly for fecal coliform bacteria and sharing the results publicly. Led by Associate Professor of Earth and Environmental Science Tyler Frankel, the program aims to provide residents with accessible information before swimming, fishing, paddling, or otherwise enjoying one of the region's most important waterways. Dr. Tyler Frankel is an Assistant Professor in the Department of Earth and Environmental Sciences at the University of Mary Washington. He is an expert on ecotoxicology, specifically the impact of pharmaceutical, industrial waste products, & pesticides on aquatic wildlife. View his profile The project addresses a significant gap in environmental monitoring. While bacteria levels can change rapidly following rainfall and other environmental conditions, routine testing has historically been limited. Frankel and his student research team are collecting samples from five locations along the river and building a long-term database that can help identify contamination trends and potential pollution sources. The effort also provides valuable hands-on research opportunities for students while generating information with direct public health benefits. “There isn’t really a program that exists like that for the Rappahannock where the public can get access to weekly data sets.” — Tyler Frankel, Associate Professor of Earth and Environmental Science, University of Mary Washington The research focuses on fecal coliform bacteria, including E. coli, which can enter waterways through sewage, failing septic systems, agricultural runoff, pets, wildlife, and other sources. Elevated levels can pose health risks to people who come into contact with contaminated water, making timely and accessible monitoring an important tool for both recreation and environmental stewardship. Connect with an Expert Interested in discussing water quality monitoring, bacterial contamination in rivers, watershed management, citizen science, or environmental health risks? Connect with Tyler Frankel, Associate Professor of Earth and Environmental Science at the University of Mary Washington, for expert insight into water quality testing, pollution tracking, environmental monitoring, and the science behind protecting freshwater ecosystems.

Election Watch 2025: Farnsworth Breaks Down Virginia’s Political Landscape featured image

1 min

Election Watch 2025: Farnsworth Breaks Down Virginia’s Political Landscape

With early voting setting new records and national politics reshaping local elections, Professor Stephen Farnsworth is helping journalists and voters make sense of the noise. As director of the Center for Leadership and Media Studies at the University of Mary Washington, Farnsworth continues to be a go-to expert across major outlets. In just the past few weeks, he’s been featured in: • NBC Washington • WAMU • Yahoo News • Richmond Times-Dispatch • DC News Now • Virginia Mercury Farnsworth has weighed in on everything from Kamala Harris’ rising prospects to the effects of Trump’s policies on rural Virginia. Whether he’s speaking to the League of Women Voters or breaking down the numbers for DC news outlets, Farnsworth brings clarity to the chaos. For journalists covering Virginia politics and U.S. elections, Farnsworth is a key source of insight. Click on the icon below to connect with: Stephen Farnsworth, Professor of Political Science and International Affairs; Director, Center for Leadership and Media Studies Expertise: Virginia politics, media and messaging, U.S. elections, disinformation.

From Johnny Carson to Campaign Debates – Farnsworth Brings Politics to the Public featured image

1 min

From Johnny Carson to Campaign Debates – Farnsworth Brings Politics to the Public

Professor Stephen Farnsworth isn’t just analyzing politics, he’s shaping the conversation. Whether moderating congressional debates or exploring the political power of humor, he brings sharp insight and historical context to national audiences. As a professor of political science and director of the Center for Leadership and Media Studies at the University of Mary Washington, Farnsworth recently moderated two high-profile congressional debates in Virginia’s 7th and 10th districts — both aired on C-SPAN (2024 7th District Debate; 2022 10th District Forum). He’s also delivered public lectures for UMW’s Great Lives series, using figures like Johnny Carson and Charlie Chaplin to trace the role of humor in shaping American political identity. Watch the full talks: Johnny Carson and Political Humor, and Charlie Chaplin. These public-facing programs reflect his broader mission: helping voters, students, and media audiences understand how politics works — and why it matters. Click the icon below to connect with: Stephen Farnsworth, Professor of Political Science and International Affairs; Director, Center for Leadership and Media Studies. Expertise: Political communication, presidential humor, Virginia elections, public engagement.

View all posts