It's National Heat Awareness Day - Our #Experts are Here to Help

May 31, 2024

1 min

As global temperatures continue to rise, Heat Awareness is becoming an increasingly critical issue that affects public health, safety, and infrastructure. This topic is not only newsworthy due to its immediate impact on communities but also because of its connection to broader issues such as climate change, urban planning, and health equity. The importance of Heat Awareness spans across various sectors, providing numerous story angles for journalists to explore:

The health risks associated with extreme heat and strategies for prevention and protection
The role of urban planning and green infrastructure in mitigating heat island effects
The impact of heatwaves on vulnerable populations, including the elderly, children, and low-income communities
Technological and innovative solutions for cooling cities and enhancing public resilience
The intersection of climate change policies and heat management strategies
Public awareness campaigns and community initiatives to promote heat safety

As we enter the warmer months, journalists have an opportunity to delve into these multifaceted narratives, highlighting the urgent need for Heat Awareness and the collaborative efforts required to safeguard communities against the growing threat of extreme heat.

Connect with an Expert about Heat Awareness:

Douglas J. Casa, Ph.D.

CEO-Korey Stringer Institute, Board of Trustees Distinguished Professor, Department of Kinesiology · University of Connecticut

Mariana Brussoni

Associate Professor · University of British Columbia

Paul Gordon, Ph.D.

Professor of Health, Human Performance and Recreation · Baylor University

Dave Hubbard

Founder · America's Fitness Coach®

To search our full list of experts visit www.expertfile.com

Photo Credit: Ibrahim Rifath

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Sep 3, 2026

2 min

More Than a Long Weekend: Why Labor Day Still Matters in America

For millions of Americans, Labor Day means the unofficial end of summer , a final long weekend before schools are back in full swing and the fall routine takes over. But behind the barbecues, travel and end-of-summer sales is a holiday rooted in the history of American workers and the transformation of the workplace. Observed on the first Monday in September, Labor Day recognizes the social and economic achievements of American workers. Its origins date to the labor movement of the late 19th century, with the first Labor Day celebration held in New York City on September 5, 1882. In 1894, it became a federal holiday. More than 130 years later, Labor Day remains an opportunity to look at the role work plays in American life, particularly at a time when the workplace itself is undergoing enormous change. Artificial intelligence and automation are reshaping jobs and industries. Remote and hybrid work have changed where and how millions of people work. Employers continue to navigate workforce shortages, recruitment and retention, while workers are reconsidering expectations around compensation, flexibility, benefits and work-life balance. Labor Day can also open the door to broader conversations about the American labor movement, organized labor, workplace protections, wages and the economic contribution of workers. For journalists, that makes the holiday much more than a date on the calendar. It's a timely opportunity to explore both how work in America has changed and where it is heading next. Experts across economics, business, labor relations, history, human resources, public policy and emerging technology can provide valuable perspective on Labor Day and the changing American workplace. Journalists covering Labor Day and looking for expert perspective on the history of the holiday, labor and employment, workplace trends, organized labor, artificial intelligence and the future of work can connect with experts directly through ExpertFile profiles below:

Jul 30, 2026

2 min

Who Owns the World Cup?

A plan to sell minority stakes in the commercial business surrounding FIFA competitions has triggered a major confrontation with European soccer. UEFA and its 55 national associations have reportedly agreed to boycott FIFA competitions while the proposal remains active. The dispute touches on sports governance, private investment, legal authority, media rights and the growing commercialization of the World Cup. Writing a story around this unprecedented event? Connect with leading experts below for insight and commentary. Matthew Robinson — University of Delaware Robinson specializes in international sports governance, sport diplomacy and global sport development. His work is particularly relevant to the power struggle between FIFA, UEFA and national associations—and what a coordinated European boycott could mean for FIFA’s authority. Thomas Smith — Emory University’s Goizueta Business School Smith studies sports economics, finance and the business of entertainment. He can provide insight into the financial thinking behind FIFA’s proposal, including the trade-off between receiving capital now and sharing future World Cup revenues. Tim Derdenger — Carnegie Mellon University’s Tepper School of Business Derdenger studies sports markets, sponsorship and the commercialization of major sporting events. His research is relevant to the potential effects on broadcast value, sponsors, fan interest and the overall World Cup brand. Klaas Baks — Emory University’s Goizueta Business School Baks specializes in private equity, alternative investments, mergers and acquisitions and business valuation. His expertise can help explain how investors might value FIFA’s commercial assets and what they would typically expect from a minority investment. Andrew Brandt — Villanova University Brandt’s expertise spans sports law and sports business. That experience is relevant to questions about FIFA’s authority over its members, the legal consequences of a boycott and the potential impact on players, sponsors, broadcasters and host countries. Tim DeSchriver — University of Delaware DeSchriver researches sport finance, economics and marketing. His work can help frame the broader financial question: Is FIFA unlocking the value of its competitions, or giving up a share of long-term revenue in exchange for immediate funding? Reach out to these experts now for your next story. All inquiries are monitored to ensure time-sensitive request and deadlines are met. For more FIFA and WorldCup information visit our World Cup Expert Hubs.

Jul 23, 2026

3 min

New Gallup–Lumina Study Data Suggests Parents Can't See What a University Degree Is Really Worth

Sixty-three percent of Americans say four-year colleges are doing a poor job of making education affordable. Twelve percent say they're doing well. That figure is getting a lot of attention along with other results in the latest Gallup and Lumina Foundation survey of 2,043 adults. Ironically, this data will surprise very few people working in the sector who are paying attention. When you look at the data, one number stands out and provides hope for institutions. Among parents who hold a college degree, 48 percent want a four-year university for their child. And among parents with some college or a high school diploma, fewer than 20 percent do. Both groups want education after high school. What separates them is whether the parent has personally experienced what a degree does to employment, earnings and job satisfaction. So the case for the four-year degree is currently being carried by "lived experience", which, by definition, does not reach families who haven't had it. These are the families four-year institutions most need to reach. Community colleges, by contrast, show what the alternative looks like when it's explained well. They're rated good or excellent by 68 percent on access, 61 percent on quality, 54 percent on affordability and 52 percent on workforce preparation. Four-year institutions lead in one category: advancing knowledge and new discoveries, 53 percent to 46. Price is where institutions have hurt themselves most directly. Net prices have fallen across income brackets and institution types over six years, yet colleges continue publishing sticker figures that most enrolled students never pay. Courtney Brown calls transparency “the missing link in rebuilding trust.” A family that can't determine the price before applying will assume the advertised number is the price. The 3 Themes Run Through this Data Evidence has to Connect with Audiences Who Have No Reference Point: Institutions often position for families who already understand how higher education works. And the survey suggests the persuadable audience is the one that doesn't. Unexplained Value Doesn't Count: A college credential that costs less, takes two years, and ends in a job explains itself. A benefit that compounds over thirty years does not, and most institutions have responded by falling back on median starting salary. Universities need to show other evidence of value. Scattered Evidence Isn't Discoverable: Aid data, outcomes, faculty expertise, and research impact each live in a different department, in different faculties, and in different systems. It’s challenging for CMO’s to unify all this information. But the market isn’t waiting for that to happen. Students and families now hand that assembly job to an AI search tool, and whatever it retrieves and attributes is functionally what the institution has said. None of this starts with a campaign. Write down the ten questions families ask most often, then check what your website, your faculty pages and an AI assistant currently return for each one. Most institutions find the evidence exists and nobody can locate it. At ExpertFile we understand we can’t fix all of these problems. Nonetheless, we’re working hard to make faculty expertise and research more findable and relatable to a variety of audiences - this includes the students and families that have important questions about the value of university. Americans have not given up on higher education. They just want clearer evidence of what it costs and what it returns, and they want it from credible voices willing to put their names to it.