Toronto, July 12, 2016
Seed funding to fuel marketing and sales expansion of SaaS software platform and global expert network
ExpertFile is pleased to announce it has closed a new $1.5-million round of seed financing led by Waterloo, Ontario based VERDEXUS with participation from Race Point Venture Capital Fund II (Boston), MaRS Investment Accelerator Fund (Toronto) and the China Canada Angel Alliance (Toronto). The round also included participation from prominent angel investors based in Canada and the US.
ExpertFile is a cloud-based Software-as-a-Service (SaaS) platform and global expert network that allows corporations, institutions and associations to better manage and promote their expert content to drive market visibility, website engagement and customer inquiries. Funds from this investment will be used to expand direct sales, channel partner activities and meet the growing demand from key markets such as healthcare, higher education, professional services and industry associations.
“ExpertFile has momentum and it’s exciting for us to have been a part of that growth from its early beginnings as an enterprise platform to becoming a world-class global network,” said Randall Howard, Managing Partner of VERDEXUS who co-led the Seed round in ExpertFile. “We continue to be impressed by the company’s team and the sales growth being fueled by so many new marquee customers. This round is a launchpad preparing ExpertFile for a later Series A round investment.”
Organizations such as corporations, universities and colleges, healthcare institutions and industry trade associations say they now have a system to amplify their expert-related content — including biographies, speaking history, videos, articles, presentations and publications. Within a few hours, an organization can create a customized “Expert Center” that integrates directly into its website. ExpertFile clients report an increase in brand awareness through improved search rank, website visitor engagement and earned media coverage.
We couldn’t be more excited about this funding and how it positions ExpertFile for growth in a $300+ Billion dollar sector related to content marketing,” said Peter Evans, Co-Founder & CEO of ExpertFile. “Managing online expert content in knowledge-based industries is still a complex publishing and distribution challenge. We have solved that problem. Our customers are turning to ExpertFile for an affordable solution that provides publishing, analytics and distribution that can only be offered through our SaaS platform.
About ExpertFile
ExpertFile is the world’s first expert marketing platform built for organizations. Our publishing, search optimization (SEO), lead generation and analytics features, coupled with our global network, helps experts connect to business prospects, media and conferences. Our clients include market leaders such as University of Texas, ADP, IDC Canada, University of North Carolina Chapel Hill, Pearson Education, University Health Network, Waterloo University and National Angel Capital Organization.