Help recognize a deserving organization for their “Expertise Marketing” success.
These awards are focused on recognizing organizations driving visibility and reputation through a variety of innovative approaches, helping them showcase some of the world’s most outstanding people.
We are looking for nominations in the following areas. You may nominate your own organization or be nominated by someone else. Select the category in the form on the right you feel most applies. All entries will be evaluated across all categories.
- Strategy & Talent
Organizations that have demonstrated a strategic approach to identifying their subject matter experts and thought leaders. They have implemented a winning formula to develop and promote their experts across the organization
- Storytelling
They use the power of stories to highlight their innovation and research. They also showcase their experts in the context of breaking news and emerging issues to create engagement and grow their audience.
- Digital Experiences
Organizations that have focused on boosting audience engagement by creating a more intuitive and compelling online experience that showcases their expertise. These organizations have developed a comprehensive “content footprint” in collaboration with their experts to create a more compelling online presence across their website and social networks through clever integration of expert profiles as well as multimedia content formats and social channels.
- Search & Discovery
Organizations that have optimized their expert content to maximize PageRank and Authority on search engines and increase discoverability for their expert content across all their web properties. These organizations understand how organizing the content and leveraging various formats makes them more approachable and discoverable.
- Measurement
Organizations that have demonstrated momentum from their expertise marketing programs. These organizations have a focus on tracking important content metrics to ensure their expertise marketing program is meeting expectations and delivering ROI in areas such as SEO performance, expert content contributions; visitor engagement; and direct expert inquiries/leads.
- Individual Expert
Experts who have demonstrated a strong commitment to sharing important research through their publishing and media activities to better inform the public with credible information.