Author: robertc

Help recognize a deserving organization for their “Expertise Marketing” success. These awards are focused on recognizing organizations driving visibility and reputation through a variety of innovative approaches, helping them showcase some of the world’s most outstanding people. We are looking for nominations in the following areas. You may nominate your own organization or be nominated… Continue reading Expertise Marketing Awards

Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. Download now a copy of our general guide or choose one… Continue reading The Complete Guide to Expertise Marketing

While many organizations already had massive digital transformation projects underway, the pandemic was the wake-up call that forced them to jam activities that might have taken years into the space of just a few months. As if the CMO’s role wasn’t challenging enough, the post-pandemic world of shifting buyer behaviors and marketing channels has demanded… Continue reading 5 Bold Ideas for Building Reputation Relationships and Revenue

Academic Experts and the Media in the UK REPORT DOWNLOAD Author: Justin Shaw Only 10 percent of a total of 210,000 UK academics are engaged in media work or similar frontline external promotional activities. This low level of engagement is also identified by a Welcome Trust survey of UK researchers – which found that 82%… Continue reading Academic Experts and the Media in the UK

Academic Experts and the Media in America REPORT DOWNLOAD In the last few years, America has been living in a pervading culture of confusing and conflicting arguments, rumours, hearsay, myths, and misinformation. At ExpertFile we regard universities as central to addressing this media challenge, to correcting misinformation, and unpacking partisan agendas. In conjunction with university… Continue reading Academic Experts and the Media: Benefits and realities of working with journalists in America.

The Complete Guide to Expertise Marketing for Associations and Not-for-Profits. Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. Download… Continue reading The Complete Guide to Expertise Marketing for Associations and Not for Profits

The Complete Guide to Expertise Marketing for Higher Education Institutions. Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. Download… Continue reading The Complete Guide to Expertise Marketing for HigherEd

The Complete Guide to Expertise Marketing for Healthcare Institutions. Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. Download your… Continue reading The Complete Guide to Expertise Marketing for Healthcare