Author: robertc

The Complete Guide to Expertise Marketing for Business

The Complete Guide to Expertise Marketing for Corporations and Professional Services Firms. Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their… Continue reading The Complete Guide to Expertise Marketing for Business

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The power of Q&A

Often overlooked and unloved, Q&A content can make a big impact Over the years, we’ve established ourselves as a leading authority on ways to publish expert content, and we are major fans of Q&A. As formats go, there simply is no better return on investment than Q&A. Yes simple, questions and answers. The same content… Continue reading The power of Q&A

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ExpertFile Achieves Record Growth for 2014

Toronto, January 30, 2015 Celebrates Year-over-Year Increases in Customers & Revenues, New Marquee Account Wins and New Director of Sales ExpertFile, a leading provider of cloud-based marketing software used by organizations to manage and promote their experts announced today that 2014 was a record year for growth. Higher year-over-year new customer additions and increased deal… Continue reading ExpertFile Achieves Record Growth for 2014

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