What is Expertise Marketing?

Expertise marketing, as practiced with ExpertFile, and facilitated through the ExpertFile Platform and services, is the discipline of showcasing your organization’s people as trusted voices behind your brand. Unlike narrow thought leadership campaigns that highlight a handful of executives, expertise marketing leverages the collective authority of your broader community — industry professionals, analysts, consultants, clinicians, researchers, faculty and more. ExpertFile structures and distributes this expertise so it can be discovered and trusted by the audiences who matter most. It’s a scalable, sustainable way to build reputation and credibility.