What does comScore do?

What does comScore do? What does comScore do?

1 Expert Answer

Bryan Segal

Senior Vice President,  comScore

We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment.


Plan: Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.


Transact: Build your business around the transformative currency for media measurement in a cross-platform world.


Evaluate: Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

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