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Higher Education Academy : Fellow

The Institution of Engineering and Technology (MIET)

Academy of Management (AoM)

British Academy of Management (BAM)

European Operations Management Association (EurOMA)

Servitization implementation in the manufacturing organisations: Classification of strategies, definitions, benefits and challenges

Context matters: how internal and external factors impact servitization

Business Model Innovation in Established SMEs: A Configurational Approach

Digitally enabled advanced services: a socio-technical perspective on the role of the internet of things (IoT)

Behind the scenes of digital servitization: Actualising IoT-enabled affordances

Dr Ziaee Bigdeli is a Reader (Associate Professor) in Industrial Service Innovation at the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School, Aston University. His interests lie in the organisational change and business model innovation brought about when companies move towards providing outcome-based offerings rather than just selling products on a transactional basis, or servitization. 

He has been successful in securing ~£5.5m funding from UKRI, EU, and industry, including: Principal Investigator (PI) of the ESRC-funded project ‘Pathways towards Servitization: A trans-national study of Organisational Transformation’ (ES/P010148/1), and Co-I on two Innovate UK projects: ‘Next generation rice processing’ (ES/P010148/1) and ‘Digital Servitization Demonstrator’ (TS/T011165/1) under the Manufacturing Made Smarter theme. 

In the past seven years, he has been extensively engaged with both multinational and small/medium sized manufacturing firms in order to understand servitization in practice, and also help the acceleration of the adoption and implementation of advanced services. As part of his industry engagement activities, he has been the key member in founding a partnership of multinational manufacturing organisations, including Goodyear, Thales, BAXI, Nederman, Mazak, Legrand, Crown, Waters, Domino Printing, Omron  and Ishida, and developed and facilitated more than 30 hands-on seminars for their senior executives to explore and accelerate the adoption of servitization.

Manufacturing Strategy

Business Model Innovation

Servitization

Service Innovation

Organisational Change

Aston Research Explorer Profile

Aston University Profile

Personal Website

ResearchGate Citations

Google Scholar Citations

Season 1 - Episode 4 - How the future of manufacturing relies on servitization

Manufacturing: how to work smarter, not harder

Manufacturing and the shift to servitisation

How manufacturers can survive this period of radical change – move into services

The Big Promise Of Everything-As-A-Service: Ongoing Revenue, Smarter Services

Going From Engineering To An MBA

‘How Do We Do It?’: Charting a Course to Servitization

Pathways towards Servitization: A trans-national study of Organisational Transformation

Digital Servitization Demonstrator. In collaboration with BAXI Heating

Digitally-enabled Advanced Services: Developing Research Agenda for Manufacturing Sector

Next Generation Rice Processing

Advanced Services Growth: Developing Strategies for Improved Growth in Manufacturing SMEs (ASG)

aston-university-experts-to-cochair-the-spring-servitization-conference-2022

Associate Professor (Reader) in Industrial Service Innovation

Professor of Operations Strategy

 The Conference is dedicated to understanding how organisations can develop and adapt their business models through servitization and advances services The theme is Achieving Net-Zero through Servitization and it will be held in Florence, Italy on 9 and 10 May Professor Tim Baines and Dr Ali Z. Bigdeli, from the Advanced Services Group at Aston University, will be co-chairs.  Two Aston University experts are set to co-chair a major conference around servitization in Italy in May.

Professor Tim Baines and Dr Ali Z. Bigdeli, from the Advanced Services Group (ASG) at Aston University, will be co-chairs alongside Professor Mario Rapaccini (University of Florence), Professor Nicola Saccani and Dr Federico Adrodegari (both University of Brescia) while Jill Forrest (also ASG) will be conference administrator.

The Spring Servitization Conference (SSC) was first launched more than 10 years ago at Aston University in Birmingham. It was created to build and formalise a research community around the topic of servitization, and to understand how organisations can develop and adapt their business models through servitization and advances services.

Servitization is a term used to describe the process through which a business transitions from selling products alone to selling a combination of product and service, and ultimately outcomes.

The theme of the 2022 edition of the conference will be Achieving Net-Zero through Servitization and will be held at Istituto degli Innocenti in Florence on Monday 9 and Tuesday 10 May.

The event will bring together the world’s leading researchers, practitioners and doctoral students to debate and engage with the theory and practice of servitization.

Professor Tim Baines, executive director of The Advanced Services Group at Aston University and co-chair The Spring Servitization Conference 2022, said:

“Servitization has already helped to transform the fortunes of many UK manufacturing businesses and I am looking forward to showcasing what it can do for businesses abroad too.  “SSC2022 will follow the now established format of a single stream where all contributors have an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work.  “The programme is designed to encourage extensive debate and bridge research theory and industrial practice.  “We have some fantastic keynote speeches from senior executives at leading manufacturing businesses including Tim Foreman, European R&D manager, OMRON Europe and Paolo Mauri, Electrolux Professional.”  You can find out more about The Spring Servitization Conference 2022 here. 

Aston University experts to co-chair The Spring Servitization Conference 2022

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