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Marketing Strategy

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Jagdish N. Sheth

Jagdish N. Sheth

Charles H. Kellstadt Chaired Professor of Business

Globally known for his scholarly contributions in consumer psychology, competitive strategy, and geopolitical analysis

Consumer PsychologyGlobal Competitive StrategyMarketing TheoryGeopolitical AnalysisEmerging Markets
Dionne Nickerson

Dionne Nickerson

Assistant Professor of Marketing

Nickerson’s research focuses on the impact of environmental/social sustainability and corporate social responsibility on marketing strategy.

SustainabilityCorporate Social ResponsibilityMarketing StrategyBrand StrategySocial Sustainability
Edgar Leonard

Edgar Leonard

Associate Professor Emeritus of Marketing

Marketing StrategyMarketing PlanningMarketing PerformanceMarketing Research
Omar Rodríguez-Vilá

Omar Rodríguez-Vilá

Professor in the Practice of Marketing; Academic Director of Education, Business & Society Institute

Educator and scholar on modern marketing practices including how sustainability and technology have changed the pursuit of firm growth.

Marketing StrategySustainabilitySocial PurposeModern MarketingMarketing Capabilities
Douglas Bowman

Douglas Bowman

Professor of Marketing

Bowman is an accomplished researcher in marketing, award-winning educator, and proven consultant.

Marketing StrategyCustomer BehaviorBrand ManagementProduct Management
Reshma Shah

Reshma Shah

Professor in the Practice of Marketing

Relationship MarketingCustomer and Partner RetentionIntegrated Marketing CommunicationsBrand and Category ManagementMarketing Processes and Performance
Marina Cooley

Marina Cooley

Assistant Professor in the Practice of Marketing

Brand ManagementSocial MediaContent MarketingViralityTikTok
Vilma Todri

Vilma Todri

Associate Professor of Information Systems & Operations Management

Economics and Machine LearningDigital AdvertisingDigital StrategyOnline Consumer BehaviorSocial Media
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