Social Innovation Generation (SiG) is a group who believes that serious social problems can be solved. To that end, SiG and its partners help foster social innovation to achieve impact, durability and scale by engaging the creativity and resources of all sectors. SiG seeks to address Canada’s social and ecological challenges by creating a culture of continuous social innovation. Our focus will be on social innovation that has the potential for impact, durability and scale. In order to nurture the health, resilience and vibrancy of our linked social, economic and ecological systems SiG will work to develop a "living laboratory" of social experiments that have the potential to achieve system change and improve the well-being of Canadians. The responsibility for addressing our social problems cannot be delegated to any one group or sector. Our aim is to search for solutions that engage the creativity and resources of all sectors. Particular attention is paid to innovations that engage vulnerable and excluded people, that encourage and benefit from the abundant natural, social and cultural diversity of Canada and its rich heritage of innovation. We see SiG as its own living laboratory where we can experiment with a different way of telling a story, learning new practices for tipping or changing systems, and the creation of new possibilities for building resilience. SiG is a collaborative partnership between The J.W. McConnell Family Foundation, the University of Waterloo, the MaRS Discovery District, and the PLAN Institute. Our ultimate goal is to support whole system change through changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish.

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