Content marketing has taken over the digital landscape and quickly become the strategy of choice for boosting online engagement. While many organizations want skin in the game, incremental tweaks to existing marketing plans will no longer deliver big returns. Over the past 18 months, audience behaviour has evolved and we need to make sure that we’re keeping up.
Expertise Marketing is the next evolution of content marketing. Leveraging untapped expertise within your organization, it builds value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. As the hottest content marketing trend of 2019, Expertise Marketing drives exponential return by:
- Promoting the content generated by internal experts in the manner that’s easily found by both search engines and media partners.
- Transforming invisible expert content that is already in your organization into lead-generating material.
- Using best-in-class content to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies.
On top of these attributes, Expertise Marketing can be easily deployed in weeks and improvements to ROI metrics can be seen almost instantly. Download our white-paper to learn more and step into this new world of opportunity and performance.
ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms. Learn more about ExpertFile.
Peter Evans Co-Founder & CEO
Recognized speaker on expertise marketing, technology and innovation
Deanne Taenzer Vice President
Connecting Experts, Thought Leaders and Great Minds
Robert Carter Co-Founder & VP Product
Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.