Featured Post from ExpertFile

2019's Hottest Content Marketing Trend

Nov 26, 2018

2 min

Peter EvansDeanne TaenzerRobert Carter

Content marketing has taken over the digital landscape and quickly become the strategy of choice for boosting online engagement. While many organizations want skin in the game, incremental tweaks to existing marketing plans will no longer deliver big returns. Over the past 18 months, audience behaviour has evolved and we need to make sure that we’re keeping up. 



Expertise Marketing is the next evolution of content marketing. Leveraging untapped expertise within your organization, it builds value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. As the hottest content marketing trend of 2019, Expertise Marketing drives exponential return by:                       



  1. Promoting the content generated by internal experts in the manner that’s easily found by both search engines and media partners.
  2. Transforming invisible expert content that is already in your organization into lead-generating material.
  3. Using best-in-class content to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies.


Download our FREE Whitepaper

Expertise Marketing: The Next Wave in Digital Strategy




On top of these attributes, Expertise Marketing can be easily deployed in weeks and improvements to ROI metrics can be seen almost instantly. Download our white-paper to learn more and step into this new world of opportunity and performance.   


Get Your Copy and Get Started

Expertise Marketing: The Next Wave in Digital Strategy



About ExpertFile


ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content.  Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms.   Learn more about ExpertFile.


Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation
Deanne Taenzer

Deanne Taenzer

Vice President

Connecting Experts, Thought Leaders and Great Minds

Digital Content to engage AudiencesCoaching and Team LeadershipCloud ApplicationsCloud Based ServicesHigher Education
Robert Carter

Robert Carter

Co-Founder & VP Product

Focussed on delivering innovation that unlocks the hidden expertise within all organizations.

Brand DevelopmentReputation ManagementMarketing CommunicationsExpertise MarketingMarket Research

You might also like...

Check out some other posts from ExpertFile

1 min

Operation Rising Lion. Our experts are here to help with your coverage as Israel launches strikes on Iran

Israel carried out strikes against Iran on Friday, targeting its nuclear and military sites, after US President Donald Trump warned of a possible "massive conflict" in the region. Israel's operation struck at the "heart of Iran's nuclear enrichment programme", taking aim at the atomic facility in Natanz and nuclear scientists, Prime Minister Benjamin Netanyahu said. The operation against Iran will "continue as many days as it takes," Netanyahu said. June 12 - AFP Connect with our experts about the latest escalation between Israel and Iran: Check out our experts here : www.expertfile.com

2 min

What is Immigration and Customs Enforcement (ICE)?

Immigration and Customs Enforcement (ICE), one of the most controversial federal agencies in the United States, plays a central role in enforcing immigration laws and maintaining national security. Created in the aftermath of 9/11 as part of the Department of Homeland Security (DHS), ICE was established to consolidate and streamline immigration enforcement. Over the past two decades, it has become a lightning rod for political and ethical debate—raising urgent questions about border control, civil liberties, and immigration reform. As the national conversation around immigration intensifies, understanding the origins, structure, and impact of ICE remains critically important. Key story angles include: The Origins of ICE Post-9/11: Tracing the agency’s creation in 2003 under DHS and its intended role in counterterrorism and immigration enforcement. How ICE Operates Today: Breaking down ICE’s structure, including Enforcement and Removal Operations (ERO) and Homeland Security Investigations (HSI). Controversies and Public Backlash: Investigating high-profile incidents, including family separations, detention center conditions, and deportation raids that have sparked widespread protest. The Politics of Immigration Enforcement: Exploring how ICE has become a partisan issue, with calls for its reform, defunding, or abolishment emerging from activists and lawmakers. The Human Impact of ICE Actions: Highlighting stories of immigrants, asylum seekers, and communities affected by ICE policies and practices. Future of Immigration Enforcement: Examining policy proposals for reforming ICE, improving transparency, and addressing legal and ethical concerns in a changing demographic landscape. As immigration remains one of the most urgent and divisive issues in American politics, ICE stands at the heart of the debate—making its history, purpose, and evolving role a vital topic for journalists and the public to understand. Connect with our experts about the origins and role of ICE : Check out our experts here : www.expertfile.com

2 min

Remembering the Tiananmen Square Crackdown in 1989

The anniversary of the Tiananmen Square crackdown on June 4, 1989, marks one of the most pivotal and censored events in modern Chinese history. What began as a peaceful student-led demonstration demanding political reform, freedom of expression, and anti-corruption measures, ended in a violent military response that shocked the world. The Chinese government's suppression of the protests, including the deaths and detentions of countless civilians, continues to shape how the nation is viewed both internally and globally. As public remembrance is restricted in China, the event remains a powerful lens through which to examine human rights, authoritarian governance, and the limits of collective memory. Key story angles include: What Led to the Protests: Exploring the economic and political climate of late-1980s China, the influence of global democratic movements, and the demands of the student protestors. The Crackdown and Casualties: Reconstructing the timeline of events, the military response, estimated death tolls, and the international reactions in real-time. Global Response and Diplomatic Fallout: Analyzing how countries responded with sanctions, condemnation, or silence—and how the crackdown affected China’s foreign relations. Censorship and Erasure in China Today: Investigating how the Chinese Communist Party has erased public memory of the event through internet censorship, media control, and surveillance. Legacy for Chinese Civil Society: Looking at how the crackdown shaped political activism, dissent, and civil rights movements in China and among the Chinese diaspora. Symbolism and Cultural Memory: Examining how iconic images, like the “Tank Man,” became global symbols of resistance, and how artists, scholars, and activists continue to commemorate the event. As China rises on the world stage, the legacy of Tiananmen Square remains a crucial marker of its internal contradictions and its contested role in global discussions on freedom, history, and accountability. Connect with our experts about Tiananmen Square and its enduring global impact: Check out our experts here : www.expertfile.com

View all posts
Powered by