2019's Hottest Content Marketing Trend

Nov 26, 2018

2 min

Content marketing has taken over the digital landscape and quickly become the strategy of choice for boosting online engagement. While many organizations want skin in the game, incremental tweaks to existing marketing plans will no longer deliver big returns. Over the past 18 months, audience behaviour has evolved and we need to make sure that we’re keeping up.

Expertise Marketing is the next evolution of content marketing. Leveraging untapped expertise within your organization, it builds value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. As the hottest content marketing trend of 2019, Expertise Marketing drives exponential return by:

Promoting the content generated by internal experts in the manner that’s easily found by both search engines and media partners.
Transforming invisible expert content that is already in your organization into lead-generating material.
Using best-in-class content to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies.

Download our FREE Whitepaper

Expertise Marketing: The Next Wave in Digital Strategy

On top of these attributes, Expertise Marketing can be easily deployed in weeks and improvements to ROI metrics can be seen almost instantly. Download our white-paper to learn more and step into this new world of opportunity and performance.

Get Your Copy and Get Started

Expertise Marketing: The Next Wave in Digital Strategy

About ExpertFile

ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms. Learn more about ExpertFile.

Connect with:

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation

Deanne Taenzer

Vice President

Connecting Experts, Thought Leaders and Great Minds

Digital Content to engage AudiencesCoaching and Team LeadershipCloud ApplicationsCloud Based ServicesHigher Education

Robert Carter

Co-Founder & VP Product

Helping organizations turn internal expertise into visible authority across media, search, and AI-driven discovery.

Expertise MarketingExpert VisibilityAI DiscoverabilitySaaS Product StrategyKnowledge Platforms

Find Experts

Jun 5, 2026

1 min

Tony Awards: CMU Experts Unpack Broadway’s Biggest Night

As Broadway prepares for the 2026 Tony Awards this Sunday, Carnegie Mellon University experts are available to help media explore the stories behind the stage, from the business of Broadway and the economics of major productions to costume design, theatre history and the behind-the-scenes teams that bring performances to life. CMU’s Tony Awards expert page brings together faculty and specialists who can provide timely commentary on the artistic, cultural and economic forces shaping Broadway’s biggest night. The Business of Broadway Production costs, commercial risk, tourism, jobs, touring productions and Broadway’s wider economic impact. Behind the Scenes The directors, designers, stage managers, technicians and production teams who turn a show into a fully realized theatrical experience. Costume in Theatre How costume design shapes character, period, mood and storytelling on stage. The History of Theatre and Broadway Broadway’s evolution, cultural influence and place within the broader history of theatre. Media can visit CMU’s Tony Awards page to explore available experts and connect directly with the right source for their story.

Jun 4, 2026

2 min

Expert Spotlight: Tiananmen Square - 37 Years Later, Why the World Still Remembers

Thirty-seven years after the events in Beijing's Tiananmen Square, the anniversary continues to spark global reflection on democracy, freedom of expression, state power, and the importance of preserving historical memory. While discussion of the events remains heavily restricted within China, commemorations continue around the world as scholars, journalists, policymakers, and human rights advocates examine the lasting significance of what occurred in the spring of 1989. The movement began in April 1989 following the death of reform-minded Chinese leader Hu Yaobang. What started as student-led gatherings evolved into a nationwide protest movement calling for political reform, greater transparency, accountability, and action against corruption. Hundreds of thousands of demonstrators occupied Tiananmen Square, while similar protests spread to cities across China. After weeks of escalating tensions, martial law was declared. On the night of June 3 and into June 4, Chinese troops and tanks moved into Beijing to clear the protests. The exact number of deaths remains disputed and unknown, with estimates ranging from hundreds to thousands. The Chinese government has never released a full accounting of those killed, injured, detained, or disappeared. Perhaps the most enduring image from the crackdown is that of the unidentified "Tank Man" who stood alone before a column of tanks on June 5, 1989. The photograph became a global symbol of individual courage in the face of overwhelming state power and remains one of the most recognizable images of the twentieth century. Why Tiananmen Still Matters Beyond its historical significance, Tiananmen remains relevant because it raises enduring questions about civil liberties, government accountability, censorship, collective memory, and the role of citizen activism. Researchers continue to study how societies remember contested events and how governments shape historical narratives. The anniversary also serves as a reminder of the importance of preserving documentary evidence and firsthand accounts for future generations. Today, remembrance efforts continue through archives, academic research, museums, oral histories, and public commemorations outside mainland China. Recent reports highlight ongoing attempts by scholars, journalists, and activists to preserve photographs, diaries, eyewitness accounts, and other records associated with the 1989 protests and crackdown. Expert Perspectives Available Journalists covering the Tiananmen anniversary may wish to connect with experts in: Chinese history and politics Human rights and international relations Collective memory and historical preservation Democracy movements and social protest Media censorship and information control East Asian studies and contemporary China The Tiananmen Square anniversary remains more than a historical milestone. It continues to influence conversations about freedom, political participation, historical accountability, and the power of memory in shaping the future. If you're covering - connect now! See all of our experts at www.expertfile.com

Jun 1, 2026

2 min

Pride Month: From Protest to Global Celebration

Pride Month is celebrated each June to honour the 1969 Stonewall Uprising in New York City, when LGBTQ+ patrons resisted a police raid at the Stonewall Inn. The uprising lasted several days and became a defining moment in the modern LGBTQ+ rights movement. One year later, the first Pride marches were held, transforming public protest into an annual call for visibility, dignity, safety, and equality. Today, Pride is marked around the world in many different ways. In Canada, the United States, and much of Europe, celebrations often include parades, festivals, concerts, flag-raisings, community events, and public education campaigns. In places such as Brazil, Mexico, South Africa, Japan, India, and Australia, Pride can blend celebration with activism, reflecting local histories, cultures, and legal realities. In countries where LGBTQ+ rights remain restricted or unsafe, Pride may take the form of smaller gatherings, private events, online campaigns, or human-rights advocacy rather than large public parades. What makes Pride powerful is that it is both celebration and protest. It recognizes progress, honours those who fought for change, and draws attention to the discrimination, violence, and legal barriers still faced by LGBTQ+ people in many parts of the world. For journalists, Pride Month offers a timely opportunity to explore history, human rights, culture, public policy, youth identity, corporate participation, faith communities, education, health, and the changing meaning of inclusion across borders. Connect with experts who can speak to the history of Pride, LGBTQ+ rights, identity, culture, and how communities around the world continue to mark this important month. Discover all of our experts here: www.expertfile.com

View all posts