Featured Post from ExpertFile

2019's Hottest Content Marketing Trend

Nov 26, 2018

2 min

Peter EvansDeanne TaenzerRobert Carter

Content marketing has taken over the digital landscape and quickly become the strategy of choice for boosting online engagement. While many organizations want skin in the game, incremental tweaks to existing marketing plans will no longer deliver big returns. Over the past 18 months, audience behaviour has evolved and we need to make sure that we’re keeping up. 



Expertise Marketing is the next evolution of content marketing. Leveraging untapped expertise within your organization, it builds value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets organizations show off their smarts. As the hottest content marketing trend of 2019, Expertise Marketing drives exponential return by:                       



  1. Promoting the content generated by internal experts in the manner that’s easily found by both search engines and media partners.
  2. Transforming invisible expert content that is already in your organization into lead-generating material.
  3. Using best-in-class content to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies.


Download our FREE Whitepaper

Expertise Marketing: The Next Wave in Digital Strategy




On top of these attributes, Expertise Marketing can be easily deployed in weeks and improvements to ROI metrics can be seen almost instantly. Download our white-paper to learn more and step into this new world of opportunity and performance.   


Get Your Copy and Get Started

Expertise Marketing: The Next Wave in Digital Strategy



About ExpertFile


ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content.  Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms.   Learn more about ExpertFile.


Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation
Deanne Taenzer

Deanne Taenzer

Vice President

Connecting Experts, Thought Leaders and Great Minds

Digital Content to engage AudiencesCoaching and Team LeadershipCloud ApplicationsCloud Based ServicesHigher Education
Robert Carter

Robert Carter

Co-Founder & VP Product

Focussed on delivering innovation that unlocks the hidden expertise within all organizations.

Reputation ManagementBrand DevelopmentMarketing CommunicationsExpertise MarketingMarket Research

You might also like...

Check out some other posts from ExpertFile

2 min

#ExpertSpotlght: What are Most popular Christmas Traditions Around the World?

Christmas is celebrated in diverse and unique ways across the globe, reflecting cultural, historical, and spiritual influences that shape holiday traditions. From religious ceremonies to festive customs, this season highlights the shared human desire for connection, generosity, and joy. Understanding how different cultures celebrate Christmas provides a lens into global diversity and shared humanity. As the holiday season approaches, this topic invites journalists to explore traditions that captivate and inspire. Key story angles include: Regional Christmas Celebrations: Highlighting iconic traditions such as Germany’s Christmas markets, Mexico’s Las Posadas, or Japan’s Christmas Eve feasts of fried chicken. Religious and Spiritual Practices: Examining how Christian and non-Christian communities observe the holiday, including Midnight Mass, Epiphany celebrations, and adaptations in secular societies. The Evolution of Santa Claus: Tracing the history of Santa Claus from St. Nicholas to modern depictions, including variations like Ded Moroz in Russia or Sinterklaas in the Netherlands. Festive Foods and Feasts: Exploring traditional holiday dishes and drinks, such as panettone in Italy, pavlova in Australia, or tamales in Latin America. Sustainability and Modern Trends: Investigating how global movements toward eco-consciousness are reshaping Christmas traditions, from minimalist gift-giving to eco-friendly decorations. Music, Art, and Storytelling: Highlighting the role of Christmas carols, nativity plays, and folklore in preserving cultural heritage and fostering community spirit. Exploring Christmas traditions around the world offers a rich tapestry of stories that celebrate cultural diversity, historical roots, and the universal themes of love and generosity. Connect with an expert about Christmas Traditions: To search our full list of experts visit www.expertfile.com

1 min

#ExpertSpotlight : Notre Dame

Notre Dame Cathedral, an iconic symbol of Paris and a masterpiece of Gothic architecture, has stood for centuries as a testament to human creativity, spirituality, and resilience. This historic landmark continues to captivate global attention not only for its artistic and religious significance but also for its ability to endure and inspire amidst challenges like the devastating 2019 fire. Notre Dame matters to the public because it embodies cultural heritage, historical memory, and the ongoing effort to preserve monuments of global importance. Key story angles that may interest a broad audience include: The architectural and artistic marvels of Notre Dame: Exploring its iconic design, stained glass windows, and cultural influence on art and literature. The 2019 fire and restoration efforts: Highlighting the international response, the challenges of restoring historical structures, and the role of modern technology in reconstruction. Notre Dame's role in French and global history: Examining its significance during key historical events, including coronations, revolutions, and wartime preservation. Religious and spiritual importance: Understanding the cathedral’s role as a center for Catholic worship and its influence on interfaith dialogue. The impact of Notre Dame on tourism and local culture: Analyzing how the cathedral shapes Parisian identity and attracts millions of visitors annually. The future of Notre Dame: Discussing sustainability in historical preservation and how the restoration aligns with broader cultural and environmental goals. Connect with an expert about Notre Dame: To search our full list of experts visit www.expertfile.com

1 min

ExpertSpotlight: Origins and History of Santa Claus

Santa Claus, the beloved figure at the heart of modern Christmas celebrations, has a rich history rooted in centuries of global tradition and folklore. His story originates from Saint Nicholas, a 4th-century bishop known for his generosity, and has evolved over time through cultural influences from Europe to North America. Santa's transformation into the jolly, red-suited icon we recognize today reflects not only the blending of mythologies but also the commercialization and globalization of Christmas. Understanding Santa’s origins offers valuable insights into cultural exchange, religious traditions, and societal values. Key story angles of interest include: The historical figure of Saint Nicholas and his influence on Santa Claus How Scandinavian folklore shaped Santa's association with winter and gifts The commercialization of Santa Claus in 19th and 20th-century America Depictions of Santa across cultures, from Europe’s Sinterklaas to Russia’s Ded Moroz The role of advertising, particularly Coca-Cola, in shaping Santa’s modern image Santa Claus as a symbol of generosity and its implications for holiday consumerism Connect with an expert about the Origins and History of Santa Claus: To search our full list of experts visit www.expertfile.com

View all posts
Powered by