Top 9 ROI Metrics for Expertise Marketing

Nov 28, 2018

2 min

When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative and qualitative metrics that will help you measure and track the success of your organization’s Expertise Marketing.

(Taken from Chapter 5 of Expertise Marketing Whitepaper: Next Wave in Digital Strategy)

REPUTATION

Move Brand Metrics - Position research, client work, thought leadership perspectives and achievements in the context of relevant topics in the news.

MARKET AWARENESS

Move Search Metrics - Boost search-engine rankings and increase overall breath of search results.

LEAD GENERATION

Grow Inbound Leads - Increase the number of direct lead inquiries from the following audiences:

AUDIENCE ENGAGEMENT

Drive Engagement Metrics - A single familiar digital touchpoint provides access to all content marketing assets and encourages enhanced content browsing.

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Expertise Marketing: The Next Wave in Digital Strategy

TALENT DEVELOPMENT

Boost People Performance - Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content.

INTERNAL COLLABORATION

Improve Teamwork & Internal Efficiency - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts. Provide a faster, more efficient way to generate content for breaking news and events.

CONTENT CONTRIBUTION

Expand Reach - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases.

EFFICIENCY

Deliver More with Less - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations.

LEVERAGE CURRENT & FUTURE INFRASTRUCTURE

Extract More Value From Existing Investments - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (CMS).

What’s most important to you? Get in touch with Deanne and start the conversation about how ExpertFile can begin moving that dial within 6 weeks.

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Expertise Marketing: The Next Wave in Digital Strategy

About ExpertFile

ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms. Learn more about ExpertFile.

Connect with:

Deanne Taenzer

Vice President

Connecting Experts, Thought Leaders and Great Minds

Thought Leadership and Expertise MarketingContent Distribution and PartnershipsDigital Content to engage AudiencesCoaching and Team LeadershipCloud Applications

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation

Robert Carter

Co-Founder & VP Product

Helping organizations turn internal expertise into visible authority across media, search, and AI-driven discovery.

Expertise MarketingExpert VisibilityAI DiscoverabilitySaaS Product StrategyKnowledge Platforms

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2 min

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3 min

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