Top 9 ROI Metrics for Expertise Marketing

Top 9 ROI Metrics for Expertise Marketing Top 9 ROI Metrics for Expertise Marketing

November 28, 20182 min read
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When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative and qualitative metrics that will help you measure and track the success of your organization’s Expertise Marketing.

(Taken from Chapter 5 of Expertise Marketing Whitepaper: Next Wave in Digital Strategy)



REPUTATION


Move Brand Metrics - Position research, client work, thought leadership perspectives and achievements in the context of relevant topics in the news.




MARKET AWARENESS


Move Search Metrics Boost search-engine rankings and increase overall breath of search results.




LEAD GENERATION


Grow Inbound Leads Increase the number of direct lead inquiries from the following audiences:


Customers |  Students |  Patients  |  Donors  |  Patients  |  Media  |   Recruits  | Conferences  | Partners  |  Alumni  | & More...




AUDIENCE ENGAGEMENT


Drive Engagement Metrics -  A single familiar digital touchpoint provides access to all content marketing assets and encourages enhanced content browsing.



Download our Free Whitepaper

Expertise Marketing: The Next Wave in Digital Strategy




TALENT DEVELOPMENT


Boost People Performance -   Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content.




INTERNAL COLLABORATION


Improve Teamwork & Internal Efficiency - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts.  Provide a faster, more efficient way to generate content for breaking news and events.




CONTENT CONTRIBUTION


Expand Reach - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases.




EFFICIENCY


Deliver More with Less - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations.




LEVERAGE CURRENT & FUTURE INFRASTRUCTURE


Extract More Value From Existing Investments - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (CMS).


What’s most important to you?  Get in touch with Deanne and start the conversation about how ExpertFile can begin moving that dial within 6 weeks.



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Expertise Marketing: The Next Wave in Digital Strategy




About ExpertFile


ExpertFile is the world’s first Expertise Marketing Platform that helps organizations solve the challenge of creating, managing and amplifying expert content. Our software platform and services help you showcase your people and their insights to the audiences that matter across a range of channels including distribution through the Associated Press to over 15,000 newsrooms.  Learn more about ExpertFile.


Connect with:
  • Deanne Taenzer
    Deanne Taenzer Vice President

    Connecting Experts, Thought Leaders and Great Minds

  • Peter Evans
    Peter Evans Co-Founder & CEO

    Recognized speaker on expertise marketing, technology and innovation

  • Robert Carter
    Robert Carter Co-Founder & VP Product

    Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.

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