Expert qualified leads EQL mean increased sales.
Promote your organization’s in-house expertise, enable leads to connect with your experts and improve lead generation.
Help customers choose you
With an ever-eroding level of trust and customers’ continued desire for control, marketing qualified leads (MQLs) are becoming ever more difficult to generate. When it comes to high-consideration purchases, audiences rely on a range of online sources to help them make buying decisions and to better understand your products and services before they reach out to your sales team. At ExpertFile, we help their search lead to your trusted experts, to become EQLs, SQLs and ultimately your customers. By making your experts available for prospect meetings, before they speak with sales, you enhance the conversion process. Our proven approach to expertise marketing and industry-leading software will enable you to engage new audiences and generate new EQLs for your business.
Benefits of an EQL Program
Qualify sale opportunities faster.
Experts with specialized and deeper experience can diagnose technical and business challenges that prospects are experiencing and more quickly build the trust required to make buying decisions.
Lower your cost per lead.
Expert conversations with prospects can generate 400% higher sales conversion rates than other marketing programs. A more organized process to match experts to prospects reduces phone tag and allows sales to maintain momentum.
Generate more "whitespace" account opportunities
Experts have the power to connect with hard to reach prospects who are resistant to more traditional marketing channels. Some programs have shown that 40% of opportunities originating from expert advisor programs are new “whitespace” accounts which were not previously engaged by sales.
Empower your sales team to identify new opportunities
Help your salespeople more proactively match experts to key topics relevant to sales prospects and generate more valuable sales conversations
Let us show you our expertise
We could tell you that we have extensive experience helping organizations generate new business but we’d rather you hear it from our clients.