ExpertFile and the Associated Press Jointly Present at the Annual SUNYCUAD Marketing Conference: Joint Presentation Will Highlight New Technologies for Media Relations and Journalists


ExpertFile will be participating in a professional development workshop as part of the SUNYCUADD Annual Conference to be held DATE in Tarrytown, New York. Speaking at this session titled “The Next Generation Newsroom” will be Ben Nadler, Product Manager for Associated Press, Peter Crescenti, Media Relations Manager for Farmingdale State College and ExpertFile Co-Founder & CEO, Peter Evans who will moderate the panel. SUNY Farmingdale as an early adopter of ExpertFile and AP Planner will speak to how the ExpertFile join offering provides it with more insight into upcoming news events and allows them to more proactively identify faculty they can offer to the media as expert sources. This panel discussion will be of particular interest to professionals in the following fields: Marketing & Communications; Media Relations; Advancement; Web Communications

With a focus on improving the search for credible, reliable voices and content in the newsgathering process, ExpertFile is a unique international resource for identifying subject matter experts and emerging story ideas on some of today’s most pressing topics. Dejero provides a video acquisition and management platform to reliably transport and share video from newsgathering crews and solo reporters in the field. Through the new partnership, ExpertFile’s directory of expert contacts covering over 25,000 unique topics is now immediately accessible inside Dejero’s LIVE+ Control management system from a web browser within the newsroom or in the field.

Session Overview

  • Title: Going Beyond the Faculty Directory: Proven Ways to Generate More Media Hits by Showcasing your Faculty Experts

It’s clear that faculty can help you build reputation with a variety of audiences such as media, alumni and donors. However, most online faculty sites get a failing grade. That’s why many schools are now developing “expert centers” to help them tell their stories better. Learn how schools are now showcasing their faculty online to deliver a richer web experience for a range of audiences such as media, prospective students and alumni.

Session Details

Final Presentation
Copies are available to registered SUNYCAUD attendees on the conference site
Or contact Deanne Taenzer at


Peter Crescenti

Media Relations Manager, Farmingdale State College

An award-winning journalist and media relations professional with more than 40 years in the business, Peter began his career writing for rock-music magazines, and then moved into publicity. He transitioned into higher education, joining C.W. Post College as staff writer and later director of public relations. He wrote for the The New York Times, and later Newsday as pop-music critic and features writer. He enjoyed a 20-year career as director of public information at AAA New York, where he supervised the company’s million-circulation member magazine, website and media relations.

Ben Nadler

Product Manager, The Associated Press

Mr. Nadler is based in the New York offices of the Associated Press and oversees text and multimedia products for the news cooperative. In that role he helps to identify new technologies that streamline journalism production and drive new product and revenue opportunities. One of the products in his portfolio is AP Planner, a forward planning database containing over 140,000 future events that is used by customers around the world for editorial, commercial and governmental planning purposes. Ben graduated from the University of Connecticut and received a master’s degree in journalism from the University of Missouri.

Peter Evans

Co-Founder & CEO, ExpertFile

Peter’s startup experience over the past 20 years includes CMO roles at software companies Platespin (acquired by Novell) and FloNetwork (acquired by DoubleClick). A regular speaker on marketing trends and best practices he has spoken at numerous conferences including CASE, International PRSA, The Associated Press University & Foundations Summit, SUNYCUAD and the Business Marketing Association. Peter and his team currently work with over 40 universities and colleges who run the ExpertFile software platform to build their market visibility and brand reputation. His clients include UNC Chapel Hill, SUNY FIT, SUNY Farmingdale, Villanova and Wheaton College. He holds an MBA from Queen’s University.

About ExpertFile

ExpertFile is a cloud-based SaaS platform and global expert network that allows organizations to better manage and promote their expert content to drive market visibility, website engagement & customer inquiries. Our clients include market leaders such as ADP, University of North Carolina (Chapel Hill), University Health Network (UHN), University of California (Hastings College of the Law), Canadian Diabetes Association and Wake Forest University.

Media Contact:

Tammy Bender

  • Tel: 1-800-693-9126
  • Email: