ExpertFile to Present Workshop at 2016 PRSA International Conference

Indianapolis, Oct 23, 2016

Joins Fox News Health & Wake Forest University for Workshop on Expert Marketing

ExpertFile will be participating in a professional development workshop as part of the Public Relations Society of America (PRSA) International Conference to be held Oct. 22-25 in Indianapolis, Indiana. Speaking at this session titled “Unlocking Invisible Experts for Real-Time Media Engagement” will be Deanne Taenzer, VP of Partnerships and ExpertFile Co-Founder & CEO, Peter Evans who will moderate the panel. Joining the panel will be Emmy Award Winner, Paula Rizzo, Senior Health Producer, Fox News Channel and Katie Neal, Executive Director, News & Communications, Wake Forest University. The North Carolina university was just named “Best Online Newsroom of the Year” in the 2016 Bulldog Digital/Social PR Awards program for its newly redesigned and highly functional

Session Overview:

How can PR and media professionals reap the benefits of great expert content? Learn how to tap into the valuable resource of “invisible experts” and their talent to help drive market visibility and media engagement. Currently, managing and promoting expert content is a complex publishing and distribution challenge. Better leveraging your expert talent is critical to driving market visibility and media connections.

  • See how PR and media professionals are optimizing the value of their “invisible experts” as part of their content strategy in order to engage with media.
  • Hear directly from media representatives on what frustrates them about findingyour experts, and what they want to see on your website.
  • Discover new and innovative tools being used to highlight experts and use their
    content effectively for media engagement.

Session Details

  • Date: Sunday, Oct. 23, 2:45–3:45 p.m.
  • Location: Room 102 JW Marriott Hotel, Indianapolis
  • Website:

Final Presentation


Paula Rizzo

Senior Health Producer, Fox News Channel

Paula Rizzo is an Emmy Award-winning TV producer and the author of “Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed.” Rizzo has booked thousands of segments and experts throughout her career in local and national news for the past 15 years. Currently, Rizzo is a senior health producer at Fox News Channel where she covers cutting-edge medical breakthroughs, the latest fitness crazes and everything in between. Twitter: @listproducer

Katie Neal

Executive Director, News & Communications Wake Forest University

Katie Neal is the Executive Director of News and Communications at Wake Forest University. In her position, Neal makes it possible for faculty experts and campus newsmakers to promote the schools wide range of expertise. As a former reporter, she’s familiar with meeting the demands of 24-hour news networks and broadcast media outlets. Twitter: @katieneal

Deanne Taenzer

VP Partnerships ExpertFile

Deanne Taenzer, Vice President of Partnershps at ExpertFile, is an authority on developing online thought leadership content programs that utilize an organization’s experts. She works with leading corporations, research universities and health care organizations to drive engagement with a range of audiences including media, patients, researchers, students, partners and donors. Twitter: @taenzerd

About ExpertFile

ExpertFile is a cloud-based SaaS platform and global expert network that allows organizations to better 
manage and promote their expert content to drive market visibility, website engagement & customer inquiries. Our clients include market leaders such as ADP, University of North Carolina (Chapel Hill), University Health Network (UHN), University of California (Hastings College of the Law), Canadian Diabetes Association and Wake Forest University.

Media Contact

Deanne Taenzer 1-800-693-9126