World Renowned Healthcare System Selects ExpertFile for New Online Resource Featuring Healthcare Researchers & Practitioners
Toronto, March 31, 2015
University Health Network Using ExpertFile Software to Deliver Key Information Tailored to Journalists’ Needs
ExpertFile, provider of cloud-based marketing software for corporate, healthcare and higher education industries today announced that University Health Network (UHN) has launched an online resource featuring its healthcare experts. The UHN Expert Center utilizes the ExpertFile software platform to provide a searchable online resource that communicates the globally relevant research and patient care that its experts deliver in areas such as neuroscience, oncology, rehabilitation, cardiovascular and health administration. The UHN Expert Center will feature hundreds of researcher and doctor profiles complete with multimedia and connection features, integrated into its website and available on ExpertFile’s Global Expert Network.
“We wanted to showcase our UHN experts who regularly work with media and offer reporters information about those experts in an organized, engaging manner,” said Gillian Howard, Vice President, Public Affairs and Communications at University Health Network. “ExpertFile is an ideal software platform that helps us better manage our expert information online in a way that assists journalists.”
Now journalists and other audiences will be able to source the right experts for commentary on a story, discover the latest research and locate key information about UHN. Experts are being featured across its 4 hospitals – Toronto General and Toronto Western Hospitals, Princess Margaret Cancer Centre, and Toronto Rehabilitation Institute.
“We are very excited to be partnering with University Health Network to feature its medical experts on our platform,” said Peter Evans, Founder & CEO of ExpertFile. “Given the scope of their research and patient care, UHN is one of the most trusted sources of expert commentary on a wide range of healthcare topics.”
The UHN Expert Center can be found at: uhn.ca
Features of this site include:
- Comprehensive Expert Profiles – Intuitive, easy to navigate profiles provide key information on experts such as education background, research, publications and speaking history.
- Find an Expert – Profiles are indexed by key information areas such as topics and fully searchable by keyword to help users find the perfect expert.
- Multimedia & Social Media Content – Content published by experts across a range of multimedia and social media accounts such as YouTube™, Slideshare™ and Twitter™ is integrated into each expert profile to showcase their research and accomplishments. All content is also optimized for mobile devices.
- Fast Connections to Media Relations – An online form quickly routes inquiries to internal UHN staff to help journalists organize interviews with experts.
ExpertFile is the leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders. Marketing departments and agencies use our cloud-based platform to publish, promote and measure the performance of their expert content to engage a range of audiences such as customer prospects, media and conference organizers. Clients include Constant Contact, State University of New York (SUNY), Pearson Education, University Health Network, ADP and University of Ontario Institute of Technology.