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Charles Taylor, PhD

Charles Taylor, PhD

John A. Murphy Endowed Chair Professor of Marketing; Senior Research Fellow at the Center for Marketing and Consumer Insights | Villanova School of BusinessVillanova University

Charles "Ray" Taylor, PhD, is a go-to source on advertising, international marketing, branding and consumer behavior.

Big Event AdvertisingBusinessBlack Friday MarketingAdvertising
Ayalla Ruvio

Ayalla Ruvio

Associate Dean for MBA and MS Programs, Associate Professor of MarketingMichigan State University

Expert on consumer behavior and consumer psychology

Shopping BehaviorIdentity and ConsumptionExperiential ConsumptionMaterialismLuxury Consumption