Daniel McCarthy
Assistant Professor of Marketing · Emory University, Goizueta Business School
Marketing expert focused upon methodologies and frameworks for predicting customer behavior to better understand firm-level outcomes
Missing Data Customer relationship management (CRM) using Digital Marketing and Analytics Customer-Based Corporate Valuation Marketing-Finance Interface Customer Lifetime Value
David Schweidel
Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing · Emory University, Goizueta Business School
Marketing analytics expert focused on the opportunities at the intersection of marketing and technology
Marketing Technology AI Social Media Political Marketing Customer Analytics