Jay Yoo, Ph.D.

Associate Professor of Family and Consumer Sciences Apparel Merchandising · Baylor University

Expert in fashion merchandising, apparel and consumer behavior

Green Consumption Body-Tanning Behaviors Apparel and Consumer Behavior Fashion Merchandising Appearance-Related Behaviors

Lorynn Divita, Ph.D.

Associate Professor of Apparel Merchandising · Baylor University

Dr. Divita's areas of research are fashion forecasting and trend contagion; and textile, apparel and retailing industry topics.

Retailing Fashion Merchandising Apparel Textile Sciences Fashion Forecasting

Demetra Andrews

Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business

Consumer researcher focused on internal and external factors that influence consumer confidence and readiness-to-act.

Consumer Research Choice Confidence Developing Consumer Confidence Decision-Making Marketing Strategies for Entrepreneurs