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Joseph Pancras, Ph.D.

Associate Professor of MarketingUniversity of Connecticut

Expert in retail competition

Competitive Marketing StrategyCustomer relationship management (CRM) using Digital Marketing and AnalyticsRetail CompetitionCustomer and Marketing RelationalityTargeted Marketing in Mobile and Digital Media

Competitive Marketing Strategy

Cross-category and cross-media marketing

Customer and Marketing Relationality

Customer relationship management (CRM) using Digital Marketing and Analytics

Retail Competition

Targeted Marketing in Mobile and Digital Media

University of Connecticut

United States

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