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Distinguished Professor, Head of Advertising Specialization, Director of Sports Communication Program · UNC Hussman School of Journalism and Media
A national expert on marketing, advertising and sports marketing, Sweeney has worked with more than 40 national brands.
Branding Sports Business Creative Advertising Sports Journalism Sports
Sports Journalist in Residence · Michigan State University
Expert in: Sports multimedia journalism, social media, sports neurology & concussion, youth sports, women in sports & sports media, Title IX
Athletic Culture Title IX Medicine Sports Media Sports Business