Advertising Effectiveness Experts

Vilma Todri

Associate Professor of Information Systems & Operations ManagementEmory University, Goizueta Business School

Huan Chen

Associate Professor | ChairUniversity of Florida

Huan Chen’s research interests include AI and communication, new media and advertising, social media and health communication.

David Schweidel

Professor of Marketing & Roberto C. Goizueta Professor in Business TechnologyEmory University, Goizueta Business School

Marketing analytics expert focused on the opportunities at the intersection of marketing and technology

Mitchell Hamilton, Ph.D.

Professor of Marketing, College of Business AdministrationLoyola Marymount University

Jeongmin Ham

Assistant ProfessorUniversity of Florida

Jeongmin Ham studies how emerging technologies and digital media shape advertising, brand communication, and consumer responses.