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E.T. Grether Professor Emeritus of Marketing and Public Policy · Haas School of Business, University of California, Berkeley
Hailed as the "father of modern branding"
Branding Brand Portfolio Strategy Global Brand Management Brand and Brand Building Storytelling
Founder & CEO · The CMO CLUB
3 Words: Gimme Some More! The CMO Club's CEO engages considered opinion built on a foundation of marketing success & effective collaboration
Business Development Building Brand Equity Sales & Marketing Innovation in Marketing