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Assistant Professor · University of Florida
Yang Yang is an expert in consumer decision making.
Hedonic Adaptation and Satiation Judgment and Decision Making Consumption Experience Over-generalization Social Influence
Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow · Haas School of Business, University of California, Berkeley
Consumer Well Being Consumer Preferences and Choices Human Judgment Decision Making Consumption Experience