Yang Yang

Assistant Professor · University of Florida

Yang Yang is an expert in consumer decision making.

Hedonic Adaptation and Satiation Judgment and Decision Making Consumption Experience Over-generalization Social Influence

Leif Nelson

Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow · Haas School of Business, University of California, Berkeley

Consumer Well Being Consumer Preferences and Choices Human Judgment Decision Making Consumption Experience