Hessie Jones

CEO · ARCOMPANY

Author, Digital Strategist: Generational insights, Big Data Strategy and Performance, Customer Centricity

Generational Differences Generation Y Generation X Marketing Advertising

David Schweidel

Professor of Marketing · Emory University, Goizueta Business School

Rebecca Cheney McGreevy Endowed Chair in Marketing

Customer Analysis Political Marketing Statistical Analysis Customer Relationship Management Customer Valuation