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Tony Ulwick
Founder & CEOStrategyn
Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI).
Outcome-Driven InnovationMarketing StrategyInnovation ManagementStrategyInnovation Consulting
Eric Eskey
Managing DirectorStrategyn
Eric Eskey is a Principal of Strategyn and a Practitioner of Outcome-Driven Innovation (ODI).
EntrepreneurshipDeveloping StrategyLeading ChangeBusiness Model InnovationInnovation Strategy
Michael Anton Dila
CEOUnfinished Business
Experienced speaker who advocates the devlopment of innovation discipline and tools to create asymmetric advantage
Design ThinkingDemocratizing Innovation