Engagement Experts

When Two Retirements Collide

All this talk lately about Trump and Carney squaring off has made me reflect on matters closer to home. My living room has never quite reached the level of a televised leaders’ debate, but retirement has a way of turning minor domestic disagreements into full parliamentary sessions. And unlike politicians, you can’t call a recess and fly to Florida. For years, we’ve been sold a lovely picture of retirement. The alarm clock disappears. The kids have finally stopped treating your house like a storage locker. There are leisurely breakfasts, travel, golf, grandchildren, and coffee on the patio on a Tuesday morning simply because you can. And there is your spouse. Every. Single. Day. For many couples, this is wonderful. Even in the happiest relationships, though, somewhere around the third consecutive Tuesday morning together, a thought may quietly surface: Have you always chewed like that? We spend years trying to figure out whether we have enough money to retire. We calculate pensions, RRSPs, CPP, home equity, and how long our savings might last. We consult financial planners and make budgets. Some of us even build colour-coded spreadsheets, which I think is taking things a little far (just saying). Far fewer couples spend time figuring out how they will retire together, and that’s a different calculation altogether. Two Retirement Plans before One During our working years, most couples have something that retirement quietly removes: separation. You go to work. I go to work. You have your colleagues, routines, frustrations, and responsibilities, and I have mine. We leave each other in the morning, collect a day’s worth of stories, and come home with something to talk about. Retirement can fold two fairly independent lives into the same house and the same calendar, usually by the first Monday. Research backs this up. A German study of 2,117 couples, drawing on more than 30 years of national survey data, found that on average both partners grew more satisfied with life around retirement. The changes were also highly correlated within couples, so when one partner’s satisfaction slipped, the other’s tended to slip right along with it (Weber et al., 2021). Your retirement becomes my retirement, whether I applied for the position or not. Then come the expectations. One person has been dreaming of travelling for 20 years. The other would happily never set foot in an airport again. One wants to move, and one wants to stay. One wants to golf four days a week. The other thought retirement meant finally doing things together. One wants to help the kids financially. The other believes the kids are 43 and it may be time they gave adulthood a whirl. Even the timing can cause friction. One of you retires in June, the other has three years left before the pension kicks in, and suddenly someone is home all day reorganizing the spice drawer. Research on how couples make retirement decisions suggests that the way the call gets made, and whether both people feel they had a say, shapes how satisfied they are with retirement afterward (Szinovacz & Davey, 2005). The relationship you bring into retirement also comes along for the ride. Old patterns of closeness and conflict travel with you like carry-on luggage, and retirement simply changes the scenery around them (Davey & Szinovacz, 2004). That makes me wonder whether every couple needs two retirement plans before they have one. What does your retirement look like? What does mine look like? Where do they overlap? Those questions may matter more than whether we can afford the Viking cruise. And Then There’s Money Of course there is. Money has always had an extraordinary ability to walk into a perfectly pleasant conversation and leave with a baseball bat. In retirement it gets even more emotionally charged, because our financial psychology shifts. During our working years, another paycheque is always coming. In retirement, many of us start drawing down assets we spent decades building, which can feel completely sensible to one spouse and mildly terrifying to the other. This is where FORO, Fear of Running Out, can pull up a chair at breakfast. One partner sees $800,000 as security. The other sees the same $800,000 as a number that can only get smaller. Suddenly a $12,000 trip to Italy is carrying a lot of luggage: safety, control, mortality, and whether 93-year-old you might someday need that money. Then health can change the equation again. A spouse gets sick. Mobility changes. One person becomes a caregiver, and independence starts to slip away. Retirement plans that once looked beautifully aligned suddenly don’t, and that is a lot of change for any relationship to absorb. Apparently, Fighting Isn’t Necessarily Bad Three very different thinkers have helped me rethink the whole subject: an ancient Chinese general, a modern conflict facilitator, and a psychologist with a lab full of arguing couples. Sun Tzu’s The Art of War is about military strategy, yet one of its most enduring ideas travels surprisingly well into marriage: understand the situation, understand the other person, and don’t waste resources on battles that don’t need to be fought. Priya Parker comes at conflict from almost the opposite direction in her new book, The Art of Fighting (2026). Her work explores how conflict can strengthen relationships when people engage with it well. She calls this idea “healthy heat.” Some difficult conversations need enough heat to burn through to what actually matters. Then there is psychologist John Gottman, who studied couples over time and found something I love: happy couples don’t all fight the same way (Gottman, 1993). His research identified three stable types. Validators calmly talk their disagreements through. Avoiders would much prefer to change the subject. Volatile couples argue loudly and passionately and keep their marriages intact anyway. The couples headed for trouble were the hostile ones, along with the ones who had quietly checked out. So you and I don’t have to argue like the nice couple down the street. They look exhausted and boring, to be frank. What seems to matter is whether we can disagree and still hold on to respect, affection, and the sense that we are on the same side. That calls for something to sit beside the retirement financial plan. The Retirement Rules of Engagement 1. Figure out what you’re really fighting about. Before digging in your heels, ask why this matters so much to each of you. The argument about selling the house may really be about losing independence. A fight over spending can be tangled up with FORO. Too much golf might be about purpose for one person and loneliness for the other. And the argument about money may have very little to do with the actual numbers. Once the real issue is on the table, at least you’re having the right argument. 2. Choose your battles. Sun Tzu would make an excellent retirement consultant. Some things matter enormously, and others really don’t. If your spouse has loaded the dishwasher incorrectly for 37 years and everyone is still alive, victory may no longer be strategically important. 3. Keep the heat healthy. Disagreement has a place in a strong relationship. Parker’s idea of healthy heat gives us permission to have uncomfortable conversations without treating the discomfort as proof that the relationship is in trouble. Say the difficult thing. Ask the awkward question. Then stay curious about the answer. 4. Remember who is sitting across from you. This is the person you chose to build a life with. Opposing counsel bills by the hour. Gottman’s research is especially useful here, because hostility and emotional disengagement are the real warning signs. Anger passes. Contempt has a nasty habit of moving into the spare room. 5. Build some mine, yours, and ours. Two people don’t need to become one organism to have a good retirement. Separate interests, friendships, and activities give each partner purpose and independence, plus fresh material for dinner conversation. Then build the shared things on purpose too: travel, grandchildren, exercise, volunteering, cottage time, date nights, or whatever makes retirement feel like ours. A little absence can still make the heart grow fonder. 6. Know when you’re stuck. If you keep having the same argument, if conversations regularly turn hostile or contemptuous, or if one of you has simply stopped engaging, outside help may be worth it. A couples therapist can untangle relationship patterns. A financial planner can put real numbers around money fears. A retirement coach can help when identity and purpose are causing friction. Sometimes the most useful person at the kitchen table is the third one. What About Grey Divorce? Grey divorce is worth a few minutes here, because ending a marriage later in life is especially hard to recover from financially, and it ripples through the whole family, right down to the grandchildren who now spend Christmas in two places. The Canadian story, however, is less dramatic than the headlines suggest, partly because so many of those headlines are American. In the United States, adults 50 and older made up 8% of all divorces in 1990 and nearly 40% in the latest figures, and their divorce rate doubled between 1990 and 2010 before levelling off (Westrick-Payne & Brown, 2024). Canada never had that boom. Statistics Canada reports that the divorce rate among Canadians aged 50 and older rose 26% between 1991 and 2006, from 4.2 to 5.3 divorces per 1,000 married people, and has since remained relatively stable (Statistics Canada, 2022). Grey divorce remains considerably less common here than divorce among younger adults, so if you’ve read that it has doubled, you were reading about Americans. Still, divorce at 65 is financially different from divorce at 35. There are fewer working years to rebuild. One household becomes two. Housing, retirement income, pensions, estate plans, and family relationships can all take a hit, and women tend to feel it most. A Statistics Canada study that tracked Canadians from their mid-50s into their 70s found that divorced women kept about 70% of their family income, compared with about 87% for women who stayed married (Mehdi, 2023). The study concluded that divorce lowers living standards in retirement more than the death of a spouse does. Till Death Do Us Part Is Longer Than It Used to Be A couple retiring in their 60s could easily have another 20 or 30 years together. That’s an extraordinary gift. It’s also a very long time to argue over the thermostat. Our health will change, our finances may shift, and our interests will wander off in directions neither of us saw coming. The people we were when we walked away from our careers won’t necessarily be the people we are at 75, 80, or 90, so our relationships need room to grow with us. So pick the battles worth fighting, bring a little healthy heat to the ones that matter, and concede the rest, especially the dishwasher. Thirty years of retirement works out to more than 1,500 Tuesdays together. It would be a shame to spend them arguing about the forks. Don’t retire. ReWire. Sue P.S. Retiring solo? Don’t get too comfortable. Many of the same issues show up with adult children, friends, and family, along with everyone’s sudden assumption that you now have all kinds of free time. I’ll tackle that one in two weeks. My Book is Available for Order: I hope you will consider ordering a copy of Your Retirement Reset for yourself, a friend, or someone you love. Published by ECW Press and is available through Indigo or Amazon and McNally Robinson. If you like supporting Canadian booksellers, check with your local independent bookstore too. Most can order it.

Cultivating justice and joy through critical AI use in the K-12 Classroom

Inspired by her middle school social studies teacher, University of Delaware Associate Professor Stephanie Smith Budhai has always believed that a classroom should be a space where students feel valued and nurtured. As a seasoned educator, she has helped teachers create these spaces using technology to support students in meeting learning outcomes, developing their skills and growing their confidence. Now, Budhai is mentoring overwhelmed teachers to reclaim the classroom as a nurturing environment for all students. Her book, "Critical AI in K-12 Classrooms: A Practical Guide for Cultivating Justice and Joy" with co-author Marie Heath of Loyola University Maryland, supports teachers and students as they navigate the complicated interactions of AI, education and justice. Budhai answered pressing questions about the already popular book. How would you describe the central message or takeaway of this book? "I believe that classrooms should be joyous spaces where all students feel heard, valued, seen and loved. Dealing with powerful technologies that exacerbates the biases and harms of society such as AI can impact teachers’ ability to nurture such spaces. Thus, this book was written to provide a practical guide for teachers and students as they navigate the complicated interactions of AI, education and justice. It is our duty as educators not to dismiss the technology altogether, but to help teachers take a critical lens, as they use AI for teaching and learning." What inspired you to pursue this line of research? "Before writing this book, I had already published 8 books and over 80 practitioner articles around technology, equity, teacher education and leadership. There had been other books that were quickly published about AI, but none focused on the harms of AI, how teachers could come to understand how AI really works and use it in ways that do not harm students." What are some of the key ways that K-12 teachers can cultivate justice and joy through AI? "In the book, we have many examples of how to cultivate justice and joy. For example, in chapter 3, we provide strategies for teachers to build an equity-mindset while supporting students in developing a critical consciousness around AI technologies, which are inherently biased. In chapters 4 and 5, we provide framing for using culturally-sustaining, abolitionist and fugitive pedagogies in designing curricula and learning activities that include the just use of AI technologies. And, in chapter 6, we provide teachers with myriad personal, professional, pedagogical and participatory actions they can take when using AI for teaching and learning." How could this work impact schools, teacher education programs and the broader public? "This work was created to support K-12 teachers, and many teachers have already shared how it has impacted them. K-12 teachers can immediately put the strategies and learning activities that we suggest in the book to use. We also situate AI in longer histories of technology injustice and provide accessible content on understanding how AI works through a critical algorithmic literacy perspective. Teacher education programs can use this work as they prepare teachers to navigate the complicated intersections of teaching, AI and justice. For the broader public, we also include content on justice-centered community activities and projects that are focused on critical AI." About Stephanie Smith Budhai Stephanie Smith Budhai is an associate professor in UD’s College of Education and Human Development, specializing in educational technology. Her interdisciplinary research and practice lies at the intersections of technology, equity and civic engagement, across myriad K-16 settings. She has published 10 books on teaching and digital technologies. Among other professional appointments, she serves as the Chair of the Information Technology Council for the Society for Information Technology and Teacher Education and is on the Board of Directors for the Civics of Technology. To speak with Smith further about AI in K-12 education, reach out to MediaRelations@udel.edu.

Absence and Opportunity: New Academy Report on Working Class Candidates

A new report released by the American Academy of Arts & Sciences aims to explain the near-absence of elected politicians from working-class occupations at all levels of government in the in the U.S., despite making up more than half of the U.S. labor force, and highlights strategies that can give working-class Americans a seat at the table in our elected institutions. In How to Elect More Working-Class Americans and Why It Matters, authors Noam Lupu (Vanderbilt University) and Nicholas Carnes (Duke University) describe how the shortage of politicians from the working class harms trust in government, runs contrary to our national ideals, and makes it difficult for our political institutions to understand and respond to the needs of working people in a fast-changing economy. Carnes and Lupu sought input from the working group that convened to support a recommendation of the Academy’s Commission on Reimagining Our Economy to increase working-class candidates. A main focus of the report is understanding and addressing the barriers that keep working-class Americans from running for office. How to Elect More Working-Class Americans and Why It Matters includes detailed descriptions of how parties, unions, interest groups, funders, and policymakers can increase the number of working-class candidates and officeholders. “Our democracy and our economy will grow stronger when more Americans feel included and invested,” said Laurie Patton, president of the Academy. “To address declining trust and engagement in our government, we need workable evidence-backed solutions that are driven by good ideas and good will. Nick Carnes and Noam Lupu provide a blueprint for how a policymakers, leaders and citizens across the country can increase the number of working-class candidates and benefit all who care about strengthening America.” The report represents the culmination of a decade-and-a-half of research. “Working-class people almost never go on to hold elected office in the U.S.,” said Nick Carnes, Z. Smith Reynolds Distinguished Professor of Public Policy Studies at Duke’s Sanford School of Public Policy. “In this report, we look to the available research to dispel myths about the working class and highlight the real obstacles that prevent working-class Americans from holding office.” “At a time when both major parties are seeking to win over working-class Americans, we hope this document will provide clear and actionable advice for anyone hoping to support working-class people serving their communities as elected officeholders,” said Noam Lupu, Gertrude Conaway Vanderbilt Professor of Political Science at Vanderbilt University. The challenge is not that workers are unqualified or uninterested in public service; it’s that running for office in our nation is burdensome. Candidates have to spend an enormous amount of time, money, and personal resources to run for office, making it difficult for working-class Americans to take time away from work and devote the resources necessary to mount a successful campaign. The report builds on the Academy’s enduring commitment to strengthening democracy, beginning with the organization’s founding in 1780 and embodied most recently with the Our Common Purpose initiative, and the Commission on Reimagining Our Economy, which recognized the inextricable link between democracy and economy. Adam Bonica, Stanford University; Andrea Louise Campbell, Massachusetts Institute of Technology; Katherine J. Cramer, University of Wisconsin–Madison; Jake M. Grumbach, University of California, Berkeley; Alexandra Killewald, University of Michigan; Jane Mansbridge, Harvard University; Tali Mendelberg, Princeton University; Lara Putnam, University of Pittsburgh; and Kay Lehman Schlozman, Boston College served on the advisory group with Carnes and Lupu on this project.

The ABCs of Joy: How Adversity, Belonging and Curiosity Lead to a Fuller Life

Young people today have more technology, more convenience and more connectivity than any generation before them. Yet many are struggling with anxiety, loneliness and a growing sense of dissatisfaction in their lives. The problem may be that most people have confused happiness with something deeper, and that’s joy, said Baylor University education researcher Jon Eckert, Ed.D. Data published by the Centers for Disease Control and Prevention shows that approximately one in two 12th-grade girls is not satisfied with herself, and one in three 12th-grade boys is not satisfied with himself. "We are in a happiness crisis. Kids are pursuing what they think is happiness, but they're doing it through ways that don't actually lead to happiness. Joy is different. It's deeper. It's this sense of enduring love and gratitude for others that will emerge through struggle." - Jon Eckert, Ed.D. Through years of research, Eckert identified what he calls the ABCs of Joy – Adversity, Belonging and Curiosity – finding that adversity builds belonging, and belonging cultivates curiosity. These ABCs of Joy, he said, can help people move beyond circumstantial happiness toward a more meaningful and enduring life. “I work with school leaders from all over the world and find that when people believe joy is durable and grounded in lives lived for and with others, those same people often realize the depth of their struggle determines the peak of their joy,” Eckert said. Adversity In a culture that often treats struggle as something to avoid, Eckert argues that adversity is essential to joy. "A lot of times the most joyful people we know have had really hard lives because life can be hard and joyful," Eckert said. "Oftentimes, the depth of our struggle will determine the peak of our joy." Eckert believes that when parents, teachers and coaches remove every obstacle from a young person's path, they may unintentionally prevent them from experiencing the growth that comes from overcoming challenges. "If we rob kids of the chance to struggle, then we also rob them of the chance to experience that kind of joy," Eckert said. “And I'm very clear, it's not trauma that we want for kids; it's adversity. We want them to do hard things and grow from the experience.” Belonging If adversity is where joy begins, belonging is where it grows. Drawing on flourishing research, Eckert said people may succeed independently, but they cannot truly flourish alone. Belonging is rooted in relationships where people know they are valued and supported. “Belonging is the knowledge that we matter to others, and they matter to us, which is knowledge we gain by going through hard things together,” Eckert said. “We may enjoy the fun-loving, carefree friend, but we need the person who shows up when things are hard.” At a time when much of life has moved online, that truth has become increasingly important. Social media and digital platforms offer constant connectivity, but they often fail to provide the deeper relationships people need. The strongest relationships are often forged through shared challenges, and those relationships not only provide support during difficult times, Eckert said, but also create opportunities for joy. Curiosity Eckert believes belonging and curiosity are closely connected. When people feel secure in who they are and in their relationships, they are more willing to engage those whose experiences, beliefs and backgrounds differ from their own. Because of online algorithms and digital echo chambers, many people limit meaningful engagement with people who hold different perspectives and tend to automatically dismiss those who hold ideas or opinions they disagree with. "We've become incurious as a society,” Eckert said. “How do we allow our joy and our love for others to overcome that incuriosity and seek out others? Those are the people that we should want to engage because that's what makes life more interesting." Curiosity is also essential to learning. While grades, degrees and career goals can motivate behavior, genuine learning begins with a desire to know more. "The only real form of intrinsic motivation for learning is curiosity," Eckert said. “Everything else is just delayed gratification.” Joy is more than happiness Eckert challenges the way many people, especially young people, think about happiness. Social media has fundamentally changed the way many young people evaluate their own lives by encouraging constant comparison with curated versions of others’ experiences. "If your happiness is normative and it's compared to other people, you're always going to lose on this," he said. Ultimately, Eckert believes the path forward is not found in comfort or convenience but in embracing the ABCs of Joy. When adversity is met with belonging and curiosity, young people can discover something far more durable than happiness: a joyful life marked by resilience, meaningful relationships and a deeper understanding of themselves and others. "Joy is not freedom from struggle," he said. "Joy is the fuel that allows us to struggle well.” ABOUT JON ECKERT, ED.D. Jon Eckert, Ed.D., is professor of educational leadership and The Lynda and Robert Copple Endowed Chair for Christians in School Leadership in Baylor University’s Moody School of Education. He leads the Baylor Center for School Leadership, and serves as program director of Baylor’s M.A. in School Leadership and assistant chair of the Department of Educational Leadership. Eckert’s research interests include collective leadership, teaching effectiveness, evaluation and strategic compensation to enhance that effectiveness, and science education. He has conducted research for the U.S. Department of Education, the Carnegie Foundation, the National Network of State Teachers of the Year, the National Institute for Excellence in Teaching and the Center for Teaching Quality, which he has published in numerous peer-reviewed journals and presented around the world. Eckert is the author of several books, including “Just Teaching: Feedback, Engagement, and Well-being for Each Student,” “Leading Together: Teachers and Principals Improving Student Outcomes,” and the soon-to-be-released “The Happiness Crisis: How Adversity Can Build a Resilient and Joyful Next Generation.” More from Jon Eckert, Ed.D. WATCH/LISTEN: Baylor Connections Podcast: Leadership Catalysts: Baylor Center for School Leadership A New Chapter for Educators: Culture of Joy 2026 at Foster Pavilion Looking to know more or arrange an interview? Simply contact: Shelby Cefaratti-Bertin at Shelby_Cefaratti@baylor.edu today.

Go Outside and Play: The Benefits of Outdoor Play for All Ages

The simple act of playing outside offers a multitude of interconnected benefits, profoundly enhancing physical, mental and cognitive well-being. Healthy living expert Renée Umstattd Meyer, Ph.D., professor of public health in Baylor University’s Robbins College of Health and Human Sciences, recommends making outdoor play a regular part of your family’s routine, especially during the summertime when kids are out of school and schedules are typically lighter. “Being outdoors is an equalizer, or at least it can be. Nature offers a lot of opportunities, and there are benefits to all types of being outside, whether it be yards, parks or driveways bordered by trees,” Umstattd Meyer said. “Going outdoors does not require a sign-up fee or certain types of equipment; it is just there waiting for visitors.” Umstattd Meyer’s research focuses on promoting health and access to opportunities for healthy living through an active living lens by collaborating to foster healthy and active opportunities and lifestyles for all people. The benefits of simply being outside, she says, increase through the combination of five factors: movement, connection with nature, connection with others, a reset from busy school schedules and a sense of community. Movement Outdoor play gets kids moving, which inspires creativity, critical thinking and exploration. And research bears that out, Umstattd Meyer said, showing that exercise and physical activity, even in relatively shorter bouts, help with concentration, problem-solving, learning and memory. “Being outdoors beckons us to move our bodies, for kids to run, cartwheel, spin and twirl, play chase, build pill-bug houses, chase lightning bugs, start a pick-up game, and for adults, to walk, exercise, play with our kids, pull a few weeds out of a flower bed, plant and tend to a vegetable, herb or flower garden,” she said. Summertime Safety While playing outside comes with numerous benefits, Umstattd Meyer says a few simple steps will help families safely manage higher temperatures, sun exposure and those pesky mosquitoes: Find time for outdoor play during the cooler times of day. Make sure to have plenty of water and shade available. It's okay to take a break! Use sunscreen and mosquito repellent – reapply as needed. Connection with nature Time outdoors offers well-documented physical and mental benefits, increases awareness and can evoke a sense of environmental stewardship, Umstattd Meyer said. “Just being in nature, whatever the nature might be, from a driveway with a little green around it to local parks, offers those same benefits and connection,” she said. Connection with others Spending time outside also helps people reconnect and step away from the number of devices and screens that contribute to feelings of loneliness and isolation. “Outdoor play also allows opportunities for connection with others, from family members and friends to neighbors,” Umstattd Meyer said. “It provides time and space for adults to connect with others as well, to build relationships, familiarity and trust.” Reset from the schedules Summer play can provide a break from the structured routines of the school year, but Umstattd Meyer said that it requires intentionality. “Taking a break from the planned and orchestrated schedules and demands of the school year and associated stressors, along with a break from screens and devices, will actually foster curiosity and creative thought, opportunities for critical analysis and awareness of caring for our natural surroundings and the environment,” she said. Fosters a sense of community Outdoor play not only benefits children’s health and development, but it also creates natural opportunities for families to build connections and strengthen neighborhood relationships, Umstattd Meyer said. “Being outside with our kids gives us the opportunity to say hello and get to know our neighbors,” she said. “It also allows for parents to become more comfortable with their kids being outside while becoming more acquainted with neighbors, to build confidence that their kids are capable of exploring their surroundings and the outdoors.” Umstattd Meyer encourages everyone to find outdoor spaces and engage in play, which can be planned or spontaneous and is freely chosen at any age. “Play is pursued for enjoyment and recreation rather than serving a serious or practical purpose and enhances health, happiness and quality of life,” Umstattd Meyer said. While technology has improved people’s daily lives, it also has contributed to reduced social connection and engagement with the natural world, she said. At the same time, Americans of all ages are experiencing higher levels of stress and anxiety over demands for higher productivity and achievement. “I encourage each of us to create the time to enjoy nature and plan for ways to regularly engage in outside play in a way that allows you to connect with others and physically move your body,” Umstattd Meyer said. National Play Outside Day The first Saturday of every month marks National Play Outside Day, when people of all ages are encouraged to set their screens and devices aside and head outdoors with friends and families to play together, enjoy nature and discover the multiple benefits of play. Looking to know more or arrange an interview? Simply contact: Shelby Cefaratti-Bertin at Shelby_Cefaratti@baylor.edu today.

New Harvard Report Highlights the Need for Ethical Leaders and Responsible Citizens

A new report from Harvard University's Making Caring Common Project and the National Association for College Admission Counseling is calling for a renewed focus on character, purpose, civic engagement, and ethical leadership in the college admissions process. The report, Turning the Tide in 2026: Preparing Students for Lives of Caring and Purpose, argues that colleges can play a critical role in helping develop the moral and civic capacities needed to strengthen communities and democracy. Among the higher education leaders featured in the report is Heath Einstein, Vice Provost for Enrollment Management at Texas Christian University, whose comments reinforce TCU's longstanding commitment to preparing students for lives of purpose and service. "In near perfect alignment with this report's principles, TCU's raison d'être is to produce ethical leaders and responsible citizens in the global community. At a time when our society—perhaps intentionally fragmented—cannot even agree on facts, it is essential to teach young people how to think critically about the world around them, communicate across difference, and collaborate to solve humanity's most pressing issues." The report warns that increasing political polarization, declining trust, rising mental health challenges, and excessive achievement pressure are affecting young people across the United States. Its authors argue that colleges, schools, and families should place greater emphasis on helping students develop empathy, curiosity, humility, civic responsibility, and a sense of purpose. Einstein notes that these qualities are central to the student experience TCU seeks to cultivate. "In order to achieve this outcome, we seek to create a class of students who possess empathy and humility so that they can critique ideas without critiquing the people presenting the ideas." The report's recommendations include encouraging meaningful engagement over résumé-building, helping students identify what they value and find purposeful, and creating admissions processes that recognize ethical character alongside academic achievement. Looking to know more? We can help. Heath Einstein, Vice Provost for Enrollment Management at Texas Christian University, is available to discuss college admissions, student success, ethical leadership, civic engagement, student purpose, and the evolving role of higher education in preparing future leaders.

The Business of Sports Is Booming

A recent Forbes article highlights the rapid growth of sponsorship revenue across North America's major professional sports leagues, which generated a record $7.66 billion in sponsorship revenue last season. According to research from SponsorUnited, Major League Baseball led the way with nearly $300 million in new sponsorship business in 2024, reaching $1.84 billion league-wide. One of the biggest drivers was the arrival of Japanese superstar Shohei Ohtani in Los Angeles. SponsorUnited estimates the Dodgers added 12 Japanese-based partners and $70 million in incremental sponsorship revenue during Ohtani's first season with the club. The impact extended beyond the Dodgers, with Japanese brands purchasing advertising and signage opportunities at ballparks across the league whenever Ohtani played on the road. The article also points to broader industry trends fueling sponsorship growth, including jersey patch advertising, digital signage, premium fan experiences, international expansion, and increasingly sophisticated audience targeting. Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. An expert in sports markets, his research is centered around celebrity endorsements and how to optimize their impact on product sales. View his profile According to Carnegie Mellon University marketing expert Tim Derdenger, technology will play a critical role in the future of sports sponsorship. "Using technology to reach customers and personalize those messages for them is going to be a key player in the growth of sponsorship across the leagues." As teams seek new revenue opportunities and brands look for more effective ways to engage fans, sponsorship has become one of the fastest-growing segments in professional sports. The trend reflects how leagues are increasingly leveraging data, technology, and innovative marketing strategies to create value for partners while connecting with audiences in new ways. Connect with Tim Derdenger from Carnegie Mellon University's Tepper School of Business, who is available to discuss: • The economics of sports sponsorship • How technology is transforming sports marketing • The business impact of global athletes and superstar brands • Fan engagement and personalized advertising • Emerging trends in professional sports business

Covering the World Cup? University of Delaware Experts are Here to Help with Your Coverage

As the 2026 FIFA World Cup captures attention across North America and around the world, University of Delaware experts are available to help media examine the larger stories connected to the tournament, from player safety and youth soccer to tourism, sports analytics, playing surfaces and the shared experience of watching the game. University of Delaware's World Cup Experts Hub brings together faculty and specialists who can provide timely commentary on the health, business, social and scientific issues shaping one of the world’s most watched sporting events. Featured Topics The Business of Youth Soccer Youth sports participation, community impact, the business of soccer and how a major global tournament can influence local programs, families and the next generation of players. Player Safety and Concussions Head injuries, concussion prevention, heading guidelines, athlete health and how evolving safety standards are changing the way soccer is played and taught. Tourism and Global Impact How mega-events drive tourism, economic activity, host-city visibility and broader cultural connection across countries, communities and fans. Youth Development and Fan Engagement How family traditions, school programs and shared sports experiences shape youth identity, social development and interest in physical activity. Sports Analytics in Action The rise of data-driven performance, real-time game analysis and how students and practitioners are applying analytics to elite global competition. The Science of Playing Surfaces Natural grass requirements, turfgrass systems, stadium preparation and the science behind maintaining world-class fields for international play. Why Watching Together Matters The psychology of shared experiences, happiness, social connection and why gathering for World Cup matches can be meaningful far beyond the final score. Media can visit the University of Delaware’s World Cup Experts Hub to explore available experts and connect directly with the right source for their story.

World Cup 2026: The Business Behind the Game

As the 2026 FIFA World Cup unfolds across North America, Emory University’s Goizueta Business School experts are available to help media explore the business stories behind the world’s biggest sporting event, from the economics of hosting and ticket pricing to global sponsorship, player brands and the psychology of fandom. Goizueta’s World Cup 2026 Business Hub brings together faculty who can provide timely, research-backed commentary on the commercial, cultural and consumer forces shaping the tournament as it moves from match to match, city to city and story to story. Featured Topics The Economics of Hosting Infrastructure investment, tourism revenue, real estate, local labor markets and the broader financial impact of hosting World Cup matches. The Science of Fandom What drives global fan devotion, audience loyalty and engagement across stadiums, broadcasts and digital platforms. Ticket Pricing and Demand Dynamic pricing, hospitality packages, travel costs and how extraordinary demand shapes the fan experience at major global events. Brand Strategy and Global Sponsorship How companies evaluate World Cup sponsorships, build global campaigns and measure the return on major sports partnerships. The Rise of the Player Brand How star footballers build, extend and monetize personal brands that reach far beyond the pitch. Media can visit Goizueta’s World Cup 2026 Business Hub to explore available experts and connect directly with the right source for their story.

FIFA 2026: Where Sports, Technology and Global Marketing Collide

After an amazing opening weekend - the 2026 FIFA World Cup has the full attention of a global audience. The event is poised to be one of the biggest sports business stories in North America. With matches hosted across Canada, the United States, and Mexico, the expanded 48-team tournament is expected to draw billions of viewers while creating unprecedented opportunities for sponsors, broadcasters, marketers, and technology companies. A recent BBC StoryWorks feature examining Lenovo's role as FIFA's Official Technology Partner highlights how artificial intelligence is transforming the fan experience. New technologies include AI-powered match analytics, enhanced broadcasts, referee-view cameras, AI-generated player avatars that help explain officiating decisions, and infrastructure designed to deliver near real-time content to audiences around the globe. Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. He also coordinates the Technology Strategy & Product Management Track for Tepper MBA students whose interest lead them to employment in technology firms. View his profile Beyond the technology, FIFA 2026 represents a major cultural and commercial moment for soccer in the United States. The tournament is expected to accelerate awareness of the sport, attract new fans, create new sponsorship opportunities, and further integrate soccer into the North American sports landscape. At the same time, innovations in broadcasting, immersive content, and digital engagement are changing how fans experience major events, whether they are in the stadium or following from thousands of miles away. Fernando De la Torre is a a research faculty member in the Robotics Institute at Carnegie Mellon University. His research interests are in the fields of Computer Vision and Machine Learning. In particular, applications to human health, augmented reality, virtual reality, and methods that focus on the data (not the model).  View his profile CMU experts like Fernando De la Torre and Tim Derdenger can provide insight into the business, marketing, and technology implications of FIFA 2026, including how global sporting events influence consumer behavior, brand strategy, fan engagement, media consumption, and the growing role of AI in sports entertainment. As organizations look to understand the long-term impact of the tournament, these perspectives can help explain why FIFA 2026 is much more than a sporting event, it is a case study in the future of global audience engagement.