consumer choice Experts
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Gaurav Jain
Assistant ProfessorRensselaer Polytechnic Institute
Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.
Marketing PromotionsMarketing CommunicationJudgment and Decision MakingConsumer Choices and BehaviorBehavioral Economics in Business
Richard Petty
Professor | Department of PsychologyThe Ohio State University
Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior
Social PsychologyAttitudes & PersuasionSocial CognitionDecision-Making