perception Experts

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Parrish Waters

Associate ProfessorUniversity of Mary Washington

Dr. Parrish Waters’ areas of expertise include neuroscience, physiology, hormone axis function, stress physiology and sensory perception.

NeuroscienceScientific WritingMolecular BiologyStress PhysiologyHuman Physiology
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Aner Sela

ProfessorUniversity of Florida

Aner Sela is an expert on how people make choices and form preferences.

Value PerceptionTechnology and Consumer ChoiceChoice DifficultyInferences and AttributionsDecision Making
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Jieun Shin

Assistant ProfessorUniversity of Florida

Jieun Shin teaches and researches social media dynamics with a focus on the spread of misinformation and fact-checking.

Social MediaInternational JournalismDisinformationAudience AnalyticsMisinformation
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Alan David Cooke

Associate ProfessorUniversity of Florida

Alan Cooke is an expert in evaluating consumer behavior.

Psychological ScalingConsumer BehaviorConsumer ChoiceDecision MakingPrice Perception
Ellen Peters profile photo

Ellen Peters

Professor of Psychology, Director of the Decision Sciences Collaborative & Professor of Medicine | Department of Internal MedicineThe Ohio State University

Decision psychology expert, with a penchant for the study of numeracy, risk and uncertainty

NumeracyAffect and Information ProcessingHuman Decision-MakingJudgementRisk Perceptions
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Joseph Pancras, Ph.D.

Associate Professor of MarketingUniversity of Connecticut

Expert in retail competition

Competitive Marketing StrategyCustomer relationship management (CRM) using Digital Marketing and AnalyticsRetail CompetitionCustomer and Marketing RelationalityTargeted Marketing in Mobile and Digital Media
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Usha Rackliffe

Professor in the Practice of Accounting; Academic Director for Master in ManagementEmory University, Goizueta Business School

Sustainability Measurement and ReportingPersonal Financial PlanningAccounting EducationAccountingTax
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Susana Marcos

Director of the Center for Visual Science, Nicholas George Professor of Optics, Professor of OphthalmologyUniversity of Rochester

Susana Marcos is an acclaimed researcher in the field of visual optics and ocular imaging.

Visual FunctionRetinal Image QualityProperties of the EyeVisual Perception
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Robin Coulter, Ph.D.

Professor EmeritusUniversity of Connecticut

Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.

VisualizationConsumer ResearchNumerical CognitionBrandingCross-Cultural Consumer Behavior
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Wennie Tabib

Systems ScientistCarnegie Mellon University

LearningRoboticsActive Perception