consumer choice Experts
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Gaurav Jain
Assistant ProfessorRensselaer Polytechnic Institute
Behavioral economist focused on studying how individuals make judgments and decisions in the absence of complete information.
Marketing PromotionsMarketing CommunicationJudgment and Decision MakingConsumer Choices and BehaviorBehavioral Economics in Business
Richard Petty
Professor | Department of PsychologyThe Ohio State University
Distinguished psychologist, revolutionizing understanding of prejudice, consumer choice, political and legal decisions, and health behavior
Social PsychologyAttitudes & PersuasionSocial CognitionDecision-Making
Katie Whitefoot
Associate ProfessorCarnegie Mellon University
Katie Whitefoot’s research advances the theoretical foundations and computational modeling of engineering design and technology change.
Product DesignTechnical InnovationEnvironmental EngineeringAdditive ManufacturingConsumer Behavior