Jim Westcott
Research Manager, Application Solutions · International Data Corporation (IDC)
Research Manager for the Canadian Digital Transformation: Application and Professional Services program
Systems Integration & Consulting SMB market trends Application outsourcing & BPO Digital Transformation
Ming Hsu
William Halford Jr. Family Chair in Marketing | Associate Professor of Business Administration · University of California, Berkeley
Leading expert in neuromarketing and the application of biological methods to understand consumer behavior
Neuromarketing Neuroeconomics Consumer Neuroscience Behavioral Economics
H. Shanker Krishnan
Nestle-Hustad Professor of Marketing · Indiana University, Kelley School of Business
H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.
Implicit Memory for Information Memory Interference Processes Role of Memory in Brand Equity Brand Associations Brand Extensions
David A. Aaker
E.T. Grether Professor Emeritus of Marketing and Public Policy · Haas School of Business, University of California, Berkeley
Hailed as the "father of modern branding"
Branding Brand Portfolio Strategy Global Brand Management Brand and Brand Building Storytelling