Tony Ulwick

Founder & CEO · Strategyn

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI).

Outcome-Driven Innovation Marketing Strategy Innovation Management Strategy Innovation Consulting

Robert Carter

Co-Founder & VP Product · ExpertFile

Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.

Reputation Management Brand Development Marketing Communications Expertise Marketing Market Research

Ric Dragon

CEO · DragonSearch Marketing

Exhibiting artist, jazz drummer, speaker, writer, and a search marketing strategist.

Marketing Branding Social Media SEO

Aidin Namin, Ph.D.

Associate Professor of Marketing Analytics, College of Business Administration · Loyola Marymount University

Marketing Analytics Data Analytics Modeling Econometrics Retailing

Eric Holtzclaw

Columnist, Lean Forward on Inc.com

CEO of Laddering Works, LLC | Columnist, Lean Forward on Inc.com | Co-Host The "Better You" Project Radio Show

Strategic Planning Entrepreneurship Project Planning Social Media Marketing

Amy Jo Coffey

Associate Professor/Program Coordinator · University of Florida

Amy Jo Coffey's research interests include audience economics and language, as well as market segmentation.

Audience Analytics Audience Research Media Competition Media Entrepreneurship Media Management and Economics

Jeff Taylor

Author · Author, "Bigger Than The Widget"

Author, Bigger Than The Widget

Channel Management Relationship Marketing Channel Marketing Social Media Customer Experience

Heather Bastedo

Principal · Public Square Research

Heather Bastedo has more than ten years of experience in persuasion and motivation research

Politics Public Speaking Public Policy Policy Strategic Communications

Stuart Sackman

SVP and General Manager of ADP GlobalView · ADP

Global human capital management executive with deep background in time and labor management.

Human Capital Management (Hcm) Global Hcm Time and Labor Management