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World Cup 2026: The Full Story

TCU experts on the media, money, culture and conversation behind the tournament

The 2026 FIFA World Cup is the biggest sporting event in a generation. TCU faculty bring deep expertise to every dimension of the tournament, from the broadcast booth to the host city, from the fan experience to the economics of it all.

The Broadcast Behind the Game

How streaming, rights deals and media technology are reshaping how the world watches

The 2026 World Cup will be the most streamed sporting event in history. TCU's Chip Stewart can speak to media rights law, broadcast regulation and what the shift to streaming means for access and the future of sports media. Uche Onyebadi brings a global perspective on match coverage and international broadcast culture.


Connect with Expert :

Chip Stewart, Ph.D. -- Media Law and Sports Broadcasting | Bob Schieffer College of Communication

Uche Onyebadi, Ph.D. — Associate Professor of Journalism | International Media and Global Soccer Expert

When the Story Goes Wrong

Crisis communication, sponsor controversies and reputation management at the World Cup

A tournament this size generates controversy. Sponsors pull out. Governments get involved. Josh Bentley studies brand reputation and corporate crisis response in sports. Amiso George specializes in crisis communication and global image management. Johnny Nhan covers crowd management, cybersecurity and policing large-scale events.


Connect with Experts

Josh Bentley, Ph.D. -- Brand Reputation and Sponsor Strategy | Bob Schieffer College of Communication

Amiso George, Ph.D. -- Crisis Communication and Global Reputation Management | Bob Schieffer College of Communication

Johnny Nhan, Ph.D. — Security, Crowd Management and Public Safety at Major Events | AddRan College of Liberal Arts

The Social Game

How fans experience the World Cup together, online and off

The World Cup is as much a social experience as a sporting one. Andrew Ledbetter studies digital communication and fandom. Ashley English looks at how communities gather around shared moments. Dustin Hahn examines how statistics and production elements in sports media shape the fan experience.


Connect with Experts

Andrew Ledbetter, Ph.D. -- Digital Communication and Fandom | Bob Schieffer College of Communication

Ashley English, Ph.D. -- Community Engagement and Social Connection | Bob Schieffer College of Communication

Dustin Hahn, Ph.D. — Sports Media, Statistics and Fan Engagement | Bob Schieffer College of Communication

 Who Gets Covered and How

Gender, race and fairness in World Cup media coverage

Not every team, player or story gets equal airtime. Kristie Bunton studies media ethics, gender and race in sports coverage — and what fair, responsible journalism at a global tournament actually looks like.


Connect with Expert:

Kristie Bunton, Ph.D. — Media Ethics and Sports Coverage | Bob Schieffer College of Communication

The Economics of the Cup

What it really costs and who benefits — when a city hosts the world

Hosting the World Cup is an economic and political bet of enormous scale. John Harvey speaks to the costs and benefits of mega sporting events and global tourism. Zack Hawley examines stadium financing, host-city economics and housing markets. Sean Crotty covers urban economic development, labor demand and how large-scale events reshape cities.


Experts

John Harvey, Ph.D. — Economics of the World Cup and Mega Sporting Events | AddRan College of Liberal Arts

Zack Hawley, Ph.D. — Host-City Economics, Stadium Financing and Housing Markets | AddRan College of Liberal Arts

Sean Crotty,Ph.D. — Urban Economic Development and the World Cup Host City | AddRan College of Liberal Arts

The Athlete — Performance, Psychology and Preparation

The science and psychology behind elite soccer performance

Peter Weyand is one of the world's leading experts on sprint mechanics and running performance. Robyn Trocchio studies sport and performance psychology — how athletes manage pressure, focus and mental readiness on the biggest stage.


Expert

Peter Weyand, Ph.D. — Sprint Performance and Exercise Mechanics | Harris College of Nursing & Health Sciences

Robyn Trocchio, Ph.D., CMPC — Sport, Exercise and Performance Psychology | Harris College of Nursing & Health Sciences

Connect with TCU experts

TCU's faculty span communication, economics, performance science, cultural studies and fashion — available to speak with reporters, producers and content teams covering the 2026 World Cup.